What You'll Own:
- Build and launch Meta and Google Ads campaigns from scratch.
- Own campaign structure, targeting, budget, and optimization.
- Manage ROAS, CPL, and CAC on an ongoing basis.
Creative:
- Design ad images and graphics (no agency, no handoff, you make it).
- Write all ad copy and landing page copy.
- Build and iterate on landing pages.
Funnel and Reporting:
- Set up tracking, attribution, and dashboards from day one.
- Report weekly on performance with a clear view of what's working and what's not.
- Improve lead-to-demo conversion rates over time.
Puzzle
Puzzle is a financing platform built for home improvement contractors and tradespeople. It helps them present financing options to close more jobs at higher ticket sizes.