Source Job

$156,060–$253,368/yr
US

  • Develop and execute lifecycle marketing strategies to drive product adoption, engagement, retention, and long-term customer value.
  • Lead lifecycle strategy for new product launches and feature releases, collaborating with Product, Marketing, and Customer Success.
  • Build a culture of experimentation by designing A/B tests, analyzing results, and iterating on customer journeys.

Lifecycle Marketing B2B SaaS Braze Customer Segmentation Experimentation

20 jobs similar to Senior Lifecycle Marketing Manager

Jobs ranked by similarity.

US

  • Own the lifecycle engine for multi-channel programs across cold and warm email, in-app messaging, SMS, and automation platforms.
  • Build nurture and conversion programs that move users from first touch to expansion.
  • Manage automation infrastructure including Customer.io, Claude, N8N to drive segmentation, behavioral triggers, lead scoring, and campaign logic.

Seamless.AI provides the world's first real-time B2B search engine to help sales teams maximize revenue. It is one of Ohio's fastest-growing companies with a diverse and inclusive workplace.

US Unlimited PTO 16w maternity 16w paternity

  • Own lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion.
  • Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact.
  • Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration.

Vanta helps businesses earn and prove trust by automating security monitoring and compliance. The company has a kind and talented team with a mission to restore trust in internet businesses.

$190,000–$220,000/yr
US East Coast

  • Own the full customer lifecycle from onboarding to expansion, designing experiments and data-driven interventions to drive adoption, retention, and expansion.
  • Use Pendo's own analytics to identify user behavior, drop-off points, and effective interventions, and execute cross-channel experiments across in-app guides, email, and NPS.
  • Lead a team of Adoption Managers and the Center of Excellence/Product Operations function, setting direction and coaching while staying close to the work.

Pendo is a software company founded by former product managers to improve society's experience with software. It is a fast-growing startup backed by top-tier investors like Battery Ventures and Salesforce Ventures, with a culture centered on bias to act and continuous improvement.

$136,000–$160,000/yr
US 16w maternity 16w paternity

  • Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture to post-purchase engagement.
  • Lead lifecycle go-to-market for new program launches, owning communications plans from pre-launch through ongoing retention.
  • Build and operate automated flows in Braze across email, SMS, push, and in-app channels, including complex segmentation and personalization.

Maven is the world's largest virtual clinic for women and families, offering digital programs for fertility, maternity, parenting, and menopause. With over 2,000 employer clients and recognition as a top workplace, Maven has raised over $425 million from leading investors.

$139,200–$235,200/yr
Global Unlimited PTO

  • Own the lifecycle communications strategy for GitLab prospects, from planning and segmentation through execution and optimization.
  • Create and implement complex automated campaign journeys with dynamic content to educate and motivate prospective customers across the buyer lifecycle.
  • Act as an email marketing SME, driving best practices in copy, segmentation, QA, testing, and deliverability.

GitLab is an intelligent orchestration platform for DevSecOps that helps organizations increase developer productivity, improve operational efficiency, and accelerate digital transformation. With over 50 million registered users and trust from more than 50% of the Fortune 100, our high-performance culture thrives on values, AI integration, and continuous knowledge exchange.

$98,000–$132,000/yr
US Unlimited PTO

  • Develop and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging.
  • Design and optimize customer onboarding flows that accelerate adoption for new customers.
  • Analyze data from various sources to drive actionable insights and improve campaign effectiveness.

ezCater is the #1 food tech platform for workplaces in the US, enabling organizations to order food from over 125,000 restaurants. The company fosters a high-performing, collaborative culture with a focus on work/life harmony and innovation.

US 4w PTO 12w maternity 12w paternity

  • Build and execute lifecycle marketing strategies across customer journey stages like growth, onboarding, and retention.
  • Manage multi-touch campaigns, nurture programs, and cross-functional alignment with teams like Sales, Product, and Customer Success.
  • Track and report key performance metrics to optimize campaign performance and customer engagement.

Aledade is a public benefit corporation that empowers independent primary care by helping practices thrive in value-based care. Founded in 2014, it has become the largest network of independent primary care in the country, fostering a collaborative, inclusive, and remote-first culture.

Global Unlimited PTO

  • Own lifecycle strategy, infrastructure, and best practices across email, SMS, push, and in-app.
  • Run experimentation and analyze lifecycle metrics to drive insights and action.
  • Lead and mentor the lifecycle management team while managing stakeholders across data, product, and engineering.

Super.com helps maximize lives for customers and employees through financial and travel products. It is a fast-paced, high-growth tech company that values career progression and learning.

$78,000–$95,000/yr
US Unlimited PTO

  • Manage and grow lifecycle marketing programs for a portfolio of clients across email, SMS, push, and other owned channels.
  • Build and optimize automated campaigns, including welcome, nurture, cart abandonment, and win-back programs.
  • Lead client reporting, performance reviews, and strategic recommendations using lifecycle KPIs and analytics.

Wpromote is a digital marketing agency focused on driving growth through data-driven strategies. Recognized as a Best Place to Work by Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, the company fosters an inclusive culture with a strong emphasis on work-life balance and employee support.

US

  • Lead lifecycle marketing strategy across email, SMS, and loyalty programs to drive retention and lifetime value.
  • Develop customer segmentation and personalization strategies to improve targeting and campaign performance.
  • Monitor KPIs, conduct A/B tests, and communicate insights to executive team to optimize retention efforts.

ARMRA is a health and wellness company founded by Dr. Sarah Rahal, offering colostrum supplements with 400+ bioactive nutrients to restore cellular health. The company is a mission-driven team of builders, resilient and direct, seeking individuals who take ownership and thrive on challenges.

$80,000–$100,000/yr
US

  • Execute in-service and post-service marketing strategies to drive retention, engagement, and revenue.
  • Maintain key journey maps and optimize programs driving various engagement KPIs.
  • Develop, execute, and refine multi-channel retention marketing campaigns across company-wide touchpoints.

AIP Publishing is a leading publisher of the physical sciences, accelerating scientific discovery while reimagining the future of scholarly publishing. As a not-for-profit subsidiary of the American Institute of Physics, they foster a collaborative culture that maximizes individual contributions and encourages an environment where everyone feels comfortable and seen.

$130,000–$160,000/yr
US

  • Own lifecycle marketing strategy end-to-end for Flex's product suite, including acquisition, onboarding, retention, and win-back.
  • Draft and own lifecycle messaging and copy directly, using AI tools, and partner with Product, Legal, and Compliance for approval.
  • Build and own Braze infrastructure, design Segment-to-Braze data pipelines, and develop measurement frameworks for lifecycle performance.

Flex is building an AI-native private bank for business owners, re-architecting the entire financial system from the first dollar earned to how value compounds and is spent. The company has scaled from zero to nine-figure annualized revenue, raised over $100M in equity and $300M in debt, and operates with small, high-trust teams and a culture of extreme ownership.

$109,000–$135,000/yr
US Unlimited PTO

  • Lead lifecycle marketing strategies for enterprise accounts, serving as a strategic advisor to senior stakeholders.
  • Drive acquisition, retention, and lifetime value through strategic planning and performance reviews.
  • Mentor and develop team members, fostering a culture of accountability and continuous learning.

Wpromote is a digital agency that drives innovative acquisition and retention strategies for enterprise and mid-market clients. They are recognized as a Best Place to Work with a remote-first culture and a focus on work-life balance.

Australia 18w maternity 18w paternity

  • Own the strategy, design, and execution of lifecycle marketing systems that convert interest into pipeline.
  • Build scalable nurture programs and lead management frameworks to drive demand generation.
  • Manage email as a channel, including templates, governance, and deliverability optimization.

UpGuard provides a Cyber Risk Posture Management (CRPM) platform that uses AI to help organizations manage cyber risk. They are a global technology employer with a Series C funding, and are a Certified Great Place to Work with a strong culture.

8w paternity

  • Design onboarding journeys that turn new signups into engaged users by optimizing messaging and timing.
  • Build retention and referral programs to deepen usage among active users and drive word of mouth.
  • Run continuous A/B testing and use AI to automate segmentation, copy iteration, and personalization.

Joko helps consumers shop smarter by providing cashback, coupons, price alerts, and carbon tracking. It is a tech company and certified B Corp with over 105 employees across Paris, Barcelona, and New York, serving more than 6 million users.

$120,000–$150,000/yr
US Unlimited PTO

  • Own and execute customer lifecycle marketing programs to drive product adoption, engagement, and expansion revenue.
  • Develop customer advocacy initiatives including case studies, testimonials, and reference programs that support sales.
  • Collaborate with cross-functional teams to turn customer insights into impactful campaigns and measure performance.

This company uses AI-powered matching to streamline job applications and share top-fitting candidates with hiring employers. They emphasize fair compensation, unlimited PTO, and a remote-first work environment.

US

  • Drive a brand-new incentives and lifecycle marketing program aimed at the guest community.
  • Own CRM execution end-to-end, including strategy, feasibility, QA, and campaign management.
  • Partner with analytics to evaluate performance and synthesize insights for leadership.

US

  • Own and scale customer lifecycle marketing strategy, creating personalized email and SMS experiences to improve engagement and retention.
  • Develop automated flows, manage advanced segmentation, and conduct testing and optimization of campaigns.
  • Analyze performance metrics, build reporting frameworks, and ensure compliance with email and SMS marketing regulations.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies. They use technology to review applications and share top-fitting shortlists with employers, operating with a remote-first culture.

US Canada 4w PTO

  • Lead the B2B lifecycle marketing strategy for Superhuman's managed business line, driving pipeline, onboarding, engagement, and retention.
  • Manage a team of three, partnering with Demand Gen, Customer Success, Sales, Product, and Data Science to optimize the full funnel.
  • Design and scale integrated campaigns using email, in-product messaging, and behavioral signals to surface high-intent leads and prevent churn.

Superhuman is an AI productivity platform that integrates writing assistance, collaborative workspaces, inbox management, and proactive AI agents across over 1 million apps. Founded in 2009, it empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions, fostering a culture of diversity and inclusion.

$58,747–$77,105/yr
Canada 4w PTO

  • Design customer journeys across the full lifecycle, from acquisition to retention, and optimize campaigns through A/B testing and performance analysis.
  • Build and maintain workflows in HubSpot, partnering with Product, Growth, Design, and Data teams to launch personalized customer experiences.
  • Monitor lifecycle metrics and identify opportunities to improve engagement, conversion, retention, and lifetime value as PolicyMe expands.

PolicyMe is Canada's leading digital insurance solution, offering straightforward and affordable financial protection for families. Founded by insurance experts and technology entrepreneurs, the company has grown exponentially since 2018, selling over $10 billion in coverage and operating with a remote-first culture.