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Australia 18w maternity 18w paternity

  • Own the strategy, design, and execution of lifecycle marketing systems that convert interest into pipeline.
  • Build scalable nurture programs and lead management frameworks to drive demand generation.
  • Manage email as a channel, including templates, governance, and deliverability optimization.

Lifecycle Marketing HubSpot Marketing Automation Demand Generation Data Analysis

20 jobs similar to Lifecycle Marketing Manager

Jobs ranked by similarity.

US

  • Own the lifecycle engine for multi-channel programs across cold and warm email, in-app messaging, SMS, and automation platforms.
  • Build nurture and conversion programs that move users from first touch to expansion.
  • Manage automation infrastructure including Customer.io, Claude, N8N to drive segmentation, behavioral triggers, lead scoring, and campaign logic.

Seamless.AI provides the world's first real-time B2B search engine to help sales teams maximize revenue. It is one of Ohio's fastest-growing companies with a diverse and inclusive workplace.

$139,200–$235,200/yr
Global Unlimited PTO

  • Own the lifecycle communications strategy for GitLab prospects, from planning and segmentation through execution and optimization.
  • Create and implement complex automated campaign journeys with dynamic content to educate and motivate prospective customers across the buyer lifecycle.
  • Act as an email marketing SME, driving best practices in copy, segmentation, QA, testing, and deliverability.

GitLab is an intelligent orchestration platform for DevSecOps that helps organizations increase developer productivity, improve operational efficiency, and accelerate digital transformation. With over 50 million registered users and trust from more than 50% of the Fortune 100, our high-performance culture thrives on values, AI integration, and continuous knowledge exchange.

US Unlimited PTO 16w maternity 16w paternity

  • Own lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion.
  • Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact.
  • Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration.

Vanta helps businesses earn and prove trust by automating security monitoring and compliance. The company has a kind and talented team with a mission to restore trust in internet businesses.

$75,000–$100,000/yr
US

  • Own the lead lifecycle from marketing-accepted lead to demo requested, designing nurture programs and ABM strategies for both high-velocity and enterprise motions.
  • Manage the MAL-to-Demo-Requested conversion rate as the primary metric, collaborating with sales and revenue operations on scoring, routing, and friction removal.
  • Partner with segment owners, content, product marketing, and sales to orchestrate coordinated multi-channel account plays and continuously test and optimize performance.

PerfectServe is a leading provider of clinical communication and physician scheduling solutions for healthcare organizations. With 400+ employees and over $100 million in annual revenue, the company fosters a collaborative team culture focused on innovation and customer delight.

$156,060–$253,368/yr
US

  • Develop and execute lifecycle marketing strategies to drive product adoption, engagement, retention, and long-term customer value.
  • Lead lifecycle strategy for new product launches and feature releases, collaborating with Product, Marketing, and Customer Success.
  • Build a culture of experimentation by designing A/B tests, analyzing results, and iterating on customer journeys.

Calendly provides a scheduling platform that helps millions of people automate their meeting scheduling. The company fosters a culture of growth and innovation, with a focus on customer success and product-led growth.

US Canada 4w PTO

  • Lead the B2B lifecycle marketing strategy for Superhuman's managed business line, driving pipeline, onboarding, engagement, and retention.
  • Manage a team of three, partnering with Demand Gen, Customer Success, Sales, Product, and Data Science to optimize the full funnel.
  • Design and scale integrated campaigns using email, in-product messaging, and behavioral signals to surface high-intent leads and prevent churn.

Superhuman is an AI productivity platform that integrates writing assistance, collaborative workspaces, inbox management, and proactive AI agents across over 1 million apps. Founded in 2009, it empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions, fostering a culture of diversity and inclusion.

$136,000–$160,000/yr
US 16w maternity 16w paternity

  • Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture to post-purchase engagement.
  • Lead lifecycle go-to-market for new program launches, owning communications plans from pre-launch through ongoing retention.
  • Build and operate automated flows in Braze across email, SMS, push, and in-app channels, including complex segmentation and personalization.

Maven is the world's largest virtual clinic for women and families, offering digital programs for fertility, maternity, parenting, and menopause. With over 2,000 employer clients and recognition as a top workplace, Maven has raised over $425 million from leading investors.

US 4w PTO 12w maternity 12w paternity

  • Build and execute lifecycle marketing strategies across customer journey stages like growth, onboarding, and retention.
  • Manage multi-touch campaigns, nurture programs, and cross-functional alignment with teams like Sales, Product, and Customer Success.
  • Track and report key performance metrics to optimize campaign performance and customer engagement.

Aledade is a public benefit corporation that empowers independent primary care by helping practices thrive in value-based care. Founded in 2014, it has become the largest network of independent primary care in the country, fostering a collaborative, inclusive, and remote-first culture.

Global Unlimited PTO

  • Own lifecycle strategy, infrastructure, and best practices across email, SMS, push, and in-app.
  • Run experimentation and analyze lifecycle metrics to drive insights and action.
  • Lead and mentor the lifecycle management team while managing stakeholders across data, product, and engineering.

Super.com helps maximize lives for customers and employees through financial and travel products. It is a fast-paced, high-growth tech company that values career progression and learning.

$58,747–$77,105/yr
Canada 4w PTO

  • Design customer journeys across the full lifecycle, from acquisition to retention, and optimize campaigns through A/B testing and performance analysis.
  • Build and maintain workflows in HubSpot, partnering with Product, Growth, Design, and Data teams to launch personalized customer experiences.
  • Monitor lifecycle metrics and identify opportunities to improve engagement, conversion, retention, and lifetime value as PolicyMe expands.

PolicyMe is Canada's leading digital insurance solution, offering straightforward and affordable financial protection for families. Founded by insurance experts and technology entrepreneurs, the company has grown exponentially since 2018, selling over $10 billion in coverage and operating with a remote-first culture.

$78,000–$95,000/yr
US Unlimited PTO

  • Manage and grow lifecycle marketing programs for a portfolio of clients across email, SMS, push, and other owned channels.
  • Build and optimize automated campaigns, including welcome, nurture, cart abandonment, and win-back programs.
  • Lead client reporting, performance reviews, and strategic recommendations using lifecycle KPIs and analytics.

Wpromote is a digital marketing agency focused on driving growth through data-driven strategies. Recognized as a Best Place to Work by Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, the company fosters an inclusive culture with a strong emphasis on work-life balance and employee support.

$130,000–$160,000/yr
US

  • Own lifecycle marketing strategy end-to-end for Flex's product suite, including acquisition, onboarding, retention, and win-back.
  • Draft and own lifecycle messaging and copy directly, using AI tools, and partner with Product, Legal, and Compliance for approval.
  • Build and own Braze infrastructure, design Segment-to-Braze data pipelines, and develop measurement frameworks for lifecycle performance.

Flex is building an AI-native private bank for business owners, re-architecting the entire financial system from the first dollar earned to how value compounds and is spent. The company has scaled from zero to nine-figure annualized revenue, raised over $100M in equity and $300M in debt, and operates with small, high-trust teams and a culture of extreme ownership.

US

  • Manage and maintain HubSpot, including CRM organization, contact segmentation, workflows, campaign execution, and reporting.
  • Build and execute email marketing campaigns and lead nurturing programs to support demand generation.
  • Coordinate with product, marketing, sales, and events teams to execute integrated marketing campaigns and track performance.

Merkle Science provides blockchain transaction monitoring and intelligence solutions for web3 companies, digital asset service providers, financial institutions, law enforcement, and government agencies. Headquartered in New York with offices in Singapore, Bangalore, and London, the team has combined experience from top firms and has raised over $27M from prominent investors.

Unlimited PTO

  • Own and administer the marketing tech stack and digital channels including HubSpot, WordPress, Salesforce, Google Ads, and LinkedIn.
  • Plan, build, and execute integrated multi-channel campaigns across email, paid search, paid social, and PPC from strategy through post-campaign analysis.
  • Develop and manage demand generation programs to build awareness and drive qualified pipeline, focusing on top-of-funnel lead acquisition strategies.

Leadership Connect is a premier information service that helps clients build relationships impacting decisions in government, business, and media. Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, the company fosters a close-knit team dedicated to helping users make a difference.

$109,000–$135,000/yr
US Unlimited PTO

  • Lead lifecycle marketing strategies for enterprise accounts, serving as a strategic advisor to senior stakeholders.
  • Drive acquisition, retention, and lifetime value through strategic planning and performance reviews.
  • Mentor and develop team members, fostering a culture of accountability and continuous learning.

Wpromote is a digital agency that drives innovative acquisition and retention strategies for enterprise and mid-market clients. They are recognized as a Best Place to Work with a remote-first culture and a focus on work-life balance.

8w paternity

  • Design onboarding journeys that turn new signups into engaged users by optimizing messaging and timing.
  • Build retention and referral programs to deepen usage among active users and drive word of mouth.
  • Run continuous A/B testing and use AI to automate segmentation, copy iteration, and personalization.

Joko helps consumers shop smarter by providing cashback, coupons, price alerts, and carbon tracking. It is a tech company and certified B Corp with over 105 employees across Paris, Barcelona, and New York, serving more than 6 million users.

$130,000–$155,000/yr
US Unlimited PTO

  • Own campaign and email operations end to end, partnering with demand generation to plan, build, QA, launch, and measure marketing campaigns and email programs across prospect and customer audiences.
  • Manage nurture and lifecycle programs, build nurture streams and reporting, and run marketing attribution and reporting with data governance practices.
  • Support field and event marketing, build internal tooling and enablement, and maintain Martech stack including Marketo, Salesforce, and connected systems.

Halcyon is the industry’s first dedicated, adaptive security platform combining advanced prevention engines and AI to stop ransomware. Founded in 2021 by cyber industry veterans, Halcyon is a remote-native, global team focused on mid-market and enterprise customers, fostering a collaborative and innovative culture.

$98,000–$132,000/yr
US Unlimited PTO

  • Develop and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging.
  • Design and optimize customer onboarding flows that accelerate adoption for new customers.
  • Analyze data from various sources to drive actionable insights and improve campaign effectiveness.

ezCater is the #1 food tech platform for workplaces in the US, enabling organizations to order food from over 125,000 restaurants. The company fosters a high-performing, collaborative culture with a focus on work/life harmony and innovation.

US

  • Own and scale customer lifecycle marketing strategy, creating personalized email and SMS experiences to improve engagement and retention.
  • Develop automated flows, manage advanced segmentation, and conduct testing and optimization of campaigns.
  • Analyze performance metrics, build reporting frameworks, and ensure compliance with email and SMS marketing regulations.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies. They use technology to review applications and share top-fitting shortlists with employers, operating with a remote-first culture.

Global

  • Design, build, and optimize automated customer journeys across email and SMS to drive appointments, retention, and reactivation.
  • Own the lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused campaigns.
  • Analyze performance data and run A/B tests to continuously improve campaign performance and revenue impact.

Barkbus is the nation's premier mobile dog grooming company, taking a Silicon Valley startup approach to disrupt the pet grooming industry. They are a collaborative, high-quality team of dog-lovers that solves problems with thoughtfulness, empathy, and speed, and are the fastest-growing pet health & wellness startup in the country.