Source Job

Global

  • Design, build, and optimize automated customer journeys across email and SMS to drive appointments, retention, and reactivation.
  • Own the lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused campaigns.
  • Analyze performance data and run A/B tests to continuously improve campaign performance and revenue impact.

Klaviyo Email Marketing SMS Marketing Customer Segmentation Copywriting

20 jobs similar to Fractional Lifecycle Marketing Manager

Jobs ranked by similarity.

$35–$45/hr
US

  • Own and scale customer lifecycle marketing strategy, creating personalized email and SMS experiences to improve engagement and retention.
  • Develop automated flows, manage advanced segmentation, and conduct testing and optimization of campaigns.
  • Analyze performance metrics, build reporting frameworks, and ensure compliance with email and SMS marketing regulations.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies. They use technology to review applications and share top-fitting shortlists with employers, operating with a remote-first culture.

$98,000–$132,000/yr
US Unlimited PTO

  • Develop and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging.
  • Design and optimize customer onboarding flows that accelerate adoption for new customers.
  • Analyze data from various sources to drive actionable insights and improve campaign effectiveness.

ezCater is the #1 food tech platform for workplaces in the US, enabling organizations to order food from over 125,000 restaurants. The company fosters a high-performing, collaborative culture with a focus on work/life harmony and innovation.

$75,000–$85,000/yr
US

  • Manage monthly email and SMS campaigns from briefing to execution, coordinating with internal teams and agency partners.
  • Monitor and optimize automated journeys, analyze performance data, and deliver weekly and monthly insights.
  • Partner with creative and brand teams to develop channel-specific content and ensure campaign accuracy through QA processes.

Nutrafol is a pioneering hair wellness company that creates clinically tested products for hair growth using a patented blend of natural ingredients. They are a growing company committed to individuality and innovation, with a culture focused on helping people grow into the best version of themselves.

US

  • Lead lifecycle marketing strategy across email, SMS, and loyalty programs to drive retention and lifetime value.
  • Develop customer segmentation and personalization strategies to improve targeting and campaign performance.
  • Monitor KPIs, conduct A/B tests, and communicate insights to executive team to optimize retention efforts.

ARMRA is a health and wellness company founded by Dr. Sarah Rahal, offering colostrum supplements with 400+ bioactive nutrients to restore cellular health. The company is a mission-driven team of builders, resilient and direct, seeking individuals who take ownership and thrive on challenges.

$78,000–$95,000/yr
US Unlimited PTO

  • Manage and grow lifecycle marketing programs for a portfolio of clients across email, SMS, push, and other owned channels.
  • Build and optimize automated campaigns, including welcome, nurture, cart abandonment, and win-back programs.
  • Lead client reporting, performance reviews, and strategic recommendations using lifecycle KPIs and analytics.

Wpromote is a digital marketing agency focused on driving growth through data-driven strategies. Recognized as a Best Place to Work by Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, the company fosters an inclusive culture with a strong emphasis on work-life balance and employee support.

US

  • Own the lifecycle engine for multi-channel programs across cold and warm email, in-app messaging, SMS, and automation platforms.
  • Build nurture and conversion programs that move users from first touch to expansion.
  • Manage automation infrastructure including Customer.io, Claude, N8N to drive segmentation, behavioral triggers, lead scoring, and campaign logic.

Seamless.AI provides the world's first real-time B2B search engine to help sales teams maximize revenue. It is one of Ohio's fastest-growing companies with a diverse and inclusive workplace.

Global

  • Own the end-to-end lifecycle strategy and email/SMS execution from activation to retention and win-back.
  • Develop segmentation frameworks and manage tailored journeys for distinct audiences (parents and adults).
  • Build analytics dashboards, run testing cadences, and direct the lifecycle agency relationship to optimize performance.

Tiny Health advances lifelong health through precision microbiome science using shotgun metagenomics and AI. Founded in 2020, the company is built by microbiome scientists and physicians and is trusted by families and health practitioners worldwide.

India

  • Own campaign email content including subject lines, headers, and CTAs across major marketing moments.
  • Manage lifecycle email programs such as welcome series, post-purchase nurture, and re-engagement flows.
  • Monitor deliverability metrics and maintain effective email performance through A/B testing and data analysis.

Fresh Prints is a custom apparel and merchandise company that sells personalized products. They have a strong emphasis on culture and long-term employee contributions, offering benefits like a paid sabbatical.

$80,000–$100,000/yr
US

  • Execute in-service and post-service marketing strategies to drive retention, engagement, and revenue.
  • Maintain key journey maps and optimize programs driving various engagement KPIs.
  • Develop, execute, and refine multi-channel retention marketing campaigns across company-wide touchpoints.

AIP Publishing is a leading publisher of the physical sciences, accelerating scientific discovery while reimagining the future of scholarly publishing. As a not-for-profit subsidiary of the American Institute of Physics, they foster a collaborative culture that maximizes individual contributions and encourages an environment where everyone feels comfortable and seen.

US Unlimited PTO

  • Drive user retention and engagement through lifecycle marketing strategies across email, push, and in-app channels.
  • Leverage data and analytics to segment audiences, personalize content, and optimize campaigns with rigorous A/B testing.
  • Own the end-to-end campaign production workflow and partner cross-functionally to scale high-performing lifecycle programs.

Calm is a leading consumer mental health company on a mission to support everyone on every step of their mental health journey. With over 180 million downloads and supporting over 3,500 organizations, Calm has been recognized as a TIME100 Most Influential Company.

Global Unlimited PTO

  • Own lifecycle strategy, infrastructure, and best practices across email, SMS, push, and in-app.
  • Run experimentation and analyze lifecycle metrics to drive insights and action.
  • Lead and mentor the lifecycle management team while managing stakeholders across data, product, and engineering.

Super.com helps maximize lives for customers and employees through financial and travel products. It is a fast-paced, high-growth tech company that values career progression and learning.

8w paternity

  • Design onboarding journeys that turn new signups into engaged users by optimizing messaging and timing.
  • Build retention and referral programs to deepen usage among active users and drive word of mouth.
  • Run continuous A/B testing and use AI to automate segmentation, copy iteration, and personalization.

Joko helps consumers shop smarter by providing cashback, coupons, price alerts, and carbon tracking. It is a tech company and certified B Corp with over 105 employees across Paris, Barcelona, and New York, serving more than 6 million users.

$120,000–$135,000/yr
US

  • Own strategy and optimization of email and direct mail programs, the highest-volume enrollment channels.
  • Drive performance through segmentation, personalization, creative testing, and sequencing.
  • Design and run structured experiments, analyze the funnel, and develop recommendations for optimizations.

WellTheory is a digital health company helping people with autoimmune conditions through personalized care and nutrition guidance. We are a team of 50+ passionate people building an AI-forward organization in healthcare.

$75,000–$100,000/yr
US

  • Own the lead lifecycle from marketing-accepted lead to demo requested, designing nurture programs and ABM strategies for both high-velocity and enterprise motions.
  • Manage the MAL-to-Demo-Requested conversion rate as the primary metric, collaborating with sales and revenue operations on scoring, routing, and friction removal.
  • Partner with segment owners, content, product marketing, and sales to orchestrate coordinated multi-channel account plays and continuously test and optimize performance.

PerfectServe is a leading provider of clinical communication and physician scheduling solutions for healthcare organizations. With 400+ employees and over $100 million in annual revenue, the company fosters a collaborative team culture focused on innovation and customer delight.

US

  • Drive a brand-new incentives and lifecycle marketing program aimed at the guest community.
  • Own CRM execution end-to-end, including strategy, feasibility, QA, and campaign management.
  • Partner with analytics to evaluate performance and synthesize insights for leadership.

$58,747–$77,105/yr
Canada 4w PTO

  • Design customer journeys across the full lifecycle, from acquisition to retention, and optimize campaigns through A/B testing and performance analysis.
  • Build and maintain workflows in HubSpot, partnering with Product, Growth, Design, and Data teams to launch personalized customer experiences.
  • Monitor lifecycle metrics and identify opportunities to improve engagement, conversion, retention, and lifetime value as PolicyMe expands.

PolicyMe is Canada's leading digital insurance solution, offering straightforward and affordable financial protection for families. Founded by insurance experts and technology entrepreneurs, the company has grown exponentially since 2018, selling over $10 billion in coverage and operating with a remote-first culture.

US

  • Execute email campaigns across a defined client set: brief, build, QA, schedule, and post-send review in Klaviyo.
  • Build and maintain automated flows (welcome, abandoned cart, post-purchase) and run A/B tests on subject lines, layout, and send time.
  • Manage deliverability hygiene, segmentation, and accurate campaign reporting with exact figures and flagged data gaps.

Full Funnel Growth is a remote performance marketing agency specializing in retention marketing for high-growth eCommerce brands, running email, SMS, and pop-ups across Klaviyo, BigCommerce, and Shopify. The agency operates AI-natively with a lean, focused team that values precision and accountability in every deliverable.

12w maternity 12w paternity

  • Refresh content and design of automated email and SMS campaigns to improve engagement and conversion.
  • Code responsive HTML emails for major clients like Gmail, Outlook, and Apple Mail.
  • Optimize campaigns against metrics like click rate, open rate, and conversion rate using segmentation and targeting.

Probably Genetic is a data platform that helps drug developers and patient advocacy groups diagnose and treat patients with severe, complex diseases. We are a lean, tight-knit team of ambitious problem solvers united by a patient-focused mission, backed by top investors like Khosla and Y Combinator.

$136,000–$160,000/yr
US 16w maternity 16w paternity

  • Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture to post-purchase engagement.
  • Lead lifecycle go-to-market for new program launches, owning communications plans from pre-launch through ongoing retention.
  • Build and operate automated flows in Braze across email, SMS, push, and in-app channels, including complex segmentation and personalization.

Maven is the world's largest virtual clinic for women and families, offering digital programs for fertility, maternity, parenting, and menopause. With over 2,000 employer clients and recognition as a top workplace, Maven has raised over $425 million from leading investors.

$65,000–$75,000/yr
Global

  • Support strategy and execution of email and SMS programs across client accounts, owning campaign briefing, production, QA, and performance reporting.
  • Write and traffic email and SMS briefs, coordinating with internal teams and clients to keep schedule on track.
  • Build, QA, and deploy campaigns and flows within Klaviyo and other ESPs, implementing dynamic content and personalization.

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. They are a globally recognized growth consultancy with a fast-moving, highly collaborative team of senior strategists, creatives, and technologists.