This is a senior individual contributor role with no direct reports.
You will own the strategy and end-to-end execution of CRM and lifecycle campaigns.
The role is hands-on and focused on building, executing, and influencing across teams.

What You Will Do:

Partner with global country managers to define and align on incentive strategies.
Plan quarterly and execute by writing creative briefs and running feasibility checks.
Own CRM execution from defining technical requirements to managing push and email campaigns.

Must Haves:

10+ years of experience in CRM, lifecycle, or retention marketing at a consumer tech company.
Deep hands-on experience with email, push, and in-app messaging.
Basic SQL proficiency to validate reports and data.