Develop and execute lifecycle marketing strategies to drive product adoption, engagement, retention, and long-term customer value.
Lead lifecycle strategy for new product launches and feature releases, collaborating with Product, Marketing, and Customer Success.
Build a culture of experimentation by designing A/B tests, analyzing results, and iterating on customer journeys.
Calendly provides a scheduling platform that helps millions of people automate their meeting scheduling. The company fosters a culture of growth and innovation, with a focus on customer success and product-led growth.
Own and execute customer lifecycle marketing programs to drive product adoption, engagement, and expansion revenue.
Develop customer advocacy initiatives including case studies, testimonials, and reference programs that support sales.
Collaborate with cross-functional teams to turn customer insights into impactful campaigns and measure performance.
This company uses AI-powered matching to streamline job applications and share top-fitting candidates with hiring employers. They emphasize fair compensation, unlimited PTO, and a remote-first work environment.
Drive campaigns and programs that keep customers engaged, informed about new features, and aware of the full value of the platform.
Build and scale Absorb Academy as the flagship customer education experience, creating certification programs and onboarding paths that drive product adoption.
Own programs that drive product adoption across the customer base, partnering with Product to identify usage gaps and build adoption playbooks.
Absorb Software is the leading global AI-driven learning platform provider, helping organizations unlock the full potential of their workforce. Trusted by over 3,300 organizations and 34 million users, Absorb is redefining the future of workplace learning through cutting-edge AI and an unwavering commitment to innovation.
Develop and execute lifecycle marketing strategies to drive customer retention, expansion, and upsell opportunities.
Partner with Sales, Customer Success, and Product teams to align marketing programs with revenue goals.
Build and manage full-funnel campaigns across multiple channels to improve customer engagement and adoption.
The partner company is a technology firm in the insurance industry. They offer a remote-first environment with a collaborative culture focused on growth and innovation.
Design and operate a scaled digital-first customer engagement program that drives product adoption and retention.
Own the digital customer journey from onboarding through renewal, creating scalable plays and campaigns.
Monitor adoption, engagement, and retention metrics, translating data into actionable recommendations.
ServiceNow provides an AI platform for business reinvention, automating workflows for 85% of the Fortune 500. They are building an AI-native culture where technology and talent are unstoppable together.
Strategize and execute data-driven lifecycle communications for product-led and self-service audiences, guiding them toward activation, conversion, and revenue growth.
Lead the creation and implementation of automated lifecycle journeys, including copywriting, segmentation, testing, QA, launch, and performance optimization.
Partner with Product Growth, SMB Sales, Marketing Ops, Data, and regional teams to align on audience strategy, messaging, and measurement.
GitLab is the intelligent orchestration platform for DevSecOps, enabling organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. With over 50 million registered users and more than 50% of the Fortune 100 as customers, GitLab fosters a high-performance culture driven by values, AI integration, and continuous knowledge exchange.
Build and manage retention and expansion marketing programs across the post-sale partner lifecycle.
Develop scalable, product-specific lifecycle journeys from welcome to renewal readiness.
Use customer health, product usage, and intent signals to identify relevant partner cohorts.
ConnectWise is a global software company that provides community-driven software solutions to technology solution providers, helping over 45,000 partners manage their businesses. With over 3,000 colleagues worldwide, the company fosters an inclusive and positive culture that values unique contributions and encourages innovation.
Lead and manage a team of Customer Onboarding Managers, ensuring a high level of customer service, TTV, and satisfaction.
Work with customers in the mid-market and enterprise segments, coordinating with management and leadership at all levels.
Develop and implement onboarding processes and strategies that are efficient, scalable, and tailored to different customer segments.
Tekmetric is the all-in-one, cloud-based software helping auto repair shops run smarter, grow faster, and serve customers better. Officially founded in Houston in 2017, Tekmetric has grown from a single shop’s vision to the industry’s leading solution.
Lead the B2B lifecycle marketing strategy for Superhuman's managed business line, driving pipeline, onboarding, engagement, and retention.
Manage a team of three, partnering with Demand Gen, Customer Success, Sales, Product, and Data Science to optimize the full funnel.
Design and scale integrated campaigns using email, in-product messaging, and behavioral signals to surface high-intent leads and prevent churn.
Superhuman is an AI productivity platform that integrates writing assistance, collaborative workspaces, inbox management, and proactive AI agents across over 1 million apps. Founded in 2009, it empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions, fostering a culture of diversity and inclusion.
Build and execute multi-channel lifecycle campaigns (email, in-app) to help practitioners discover and adopt relevant integrations.
Own day-to-day partner management and co-marketing campaigns with integration partners.
Monitor integration funnel performance and run A/B tests to improve campaign effectiveness.
Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. We're a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices.
Design onboarding journeys that turn new signups into engaged users by optimizing messaging and timing.
Build retention and referral programs to deepen usage among active users and drive word of mouth.
Run continuous A/B testing and use AI to automate segmentation, copy iteration, and personalization.
Joko helps consumers shop smarter by providing cashback, coupons, price alerts, and carbon tracking. It is a tech company and certified B Corp with over 105 employees across Paris, Barcelona, and New York, serving more than 6 million users.
Own email communications to customers, driving expansion and upsell within the existing customer base.
Run customer webinars and manage a customer advisory board to deepen engagement and capture customer stories.
Build and manage lifecycle marketing programs, reference programs, and peer review platforms like G2.
Ethena provides compliance training that customizes itself to your company, combining top-rated content with AI to adapt training to your brand, roles, and policies. They support over 1 million learners across 2,000+ organizations with a 93% learner approval rating and 96% customer renewal rate, fostering a fully remote, diverse, and empathetic culture.
Drive learner activation and engagement through personalized marketing campaigns.
Collaborate with cross-functional teams to tailor lifecycle strategies for corporate clients.
Optimize campaigns using data analytics and product-led growth strategies.
Pathstream reshapes frontline teams into strategic contributors via enterprise partnerships, improving productivity and retention. They are a tight-knit, mission-driven team of ~60 employees scaling their solution across the US.
Lead lifecycle marketing strategies for enterprise accounts, serving as a strategic advisor to senior stakeholders.
Drive acquisition, retention, and lifetime value through strategic planning and performance reviews.
Mentor and develop team members, fostering a culture of accountability and continuous learning.
Wpromote is a digital agency that drives innovative acquisition and retention strategies for enterprise and mid-market clients. They are recognized as a Best Place to Work with a remote-first culture and a focus on work-life balance.
Drive strategic direction, customer ROI, and product adoption for a portfolio of strategic enterprise customers.
Act as a trusted advisor to senior customer leaders, guiding them through hiring transformation and digital adoption.
Partner with Sales and Renewals to drive expansion strategy, retention, and commercial success.
Hirevue is a hiring platform that transforms how organizations discover, engage, and hire talent using video interviewing, assessments, and conversational AI. The company has hosted over 70 million video interviews and serves over 1,200 pioneering customers globally, with a culture centered on core values like being a hero for customers and taking action.
Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared view of the customer journey.
Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including goal-setting and career growth.
Own the email channel strategy in Iterable, including segmentation, personalization, and testing roadmap.
SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. With over 25 years of experience, the company is trusted by millions and fosters a culture of curiosity, inclusion, and hybrid work.
Develop and execute strategic account plans and quarterly business reviews to drive customer value and ROI.
Forecast renewals, identify risks, and maintain strong customer retention and growth rates in partnership with Account Executives.
Partner with global enterprise customers to ensure 6Sense adoption, generate positive ROI, and expand lifetime value.
6sense is a predictive intelligence platform that helps B2B marketing and sales teams accelerate growth through data-driven insights. The company fosters a people-first culture with values of teamwork, curiosity, and ownership, employing a diverse and collaborative workforce.
Lead and optimize the mid-market customer segment, overseeing a team of 6-8 Customer Success Managers to drive adoption, retention, and growth.
Develop and execute strategies to improve renewal rates, drive cross-sell revenue, and optimize customer health metrics with data-backed updates.
Serve as executive sponsor for key accounts, manage cross-functional collaboration with Product, Sales, Support, and Engineering, and champion AI adoption.
Dscout builds a flexible UX research platform trusted by top brands in finance, healthcare, consumer goods, and tech. The team is passionate, empathetic, and curious, prioritizing learning, sharing, and building a diverse and inclusive culture.
Lead and mentor a team of Account Managers, fostering a culture of excellence, collaboration, and continual learning.
Own and drive client renewals, retention, and net retention targets, developing strategic account plans with cross-functional teams.
Build and nurture strong relationships with key stakeholders, serving as a trusted advisor and advocate.
Absorb Software is the leading global AI-driven learning platform provider, helping organizations unlock the full potential of their workforce. Trusted by over 3,300 organizations and 34 million users, we are united by our commitment to elevating continual learning and achieving exceptional results by genuinely caring about each other and our work.
Design customer journeys across the full lifecycle, from acquisition to retention, and optimize campaigns through A/B testing and performance analysis.
Build and maintain workflows in HubSpot, partnering with Product, Growth, Design, and Data teams to launch personalized customer experiences.
Monitor lifecycle metrics and identify opportunities to improve engagement, conversion, retention, and lifetime value as PolicyMe expands.
PolicyMe is Canada's leading digital insurance solution, offering straightforward and affordable financial protection for families. Founded by insurance experts and technology entrepreneurs, the company has grown exponentially since 2018, selling over $10 billion in coverage and operating with a remote-first culture.