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Accountabilities:
- Develop and execute lifecycle marketing strategies focused on customer retention, product adoption, expansion, and upsell opportunities.
- Build targeted growth programs supporting customers across different segments, from individual users and partners to enterprise accounts.
- Partner with Sales and Customer Success teams to support renewals, account expansion, and strategic customer engagement initiatives.
Requirements:
- 5+ years of experience in growth marketing, customer marketing, lifecycle marketing, demand generation, or account-based marketing within B2B SaaS or technology organizations.
- Proven experience driving customer retention, expansion, upsell, and revenue growth within existing customer accounts.
- Strong analytical abilities with experience using customer and business data to develop actionable strategies.
Benefits:
- Competitive salary range of $99,000 - $125,000 USD, with bonus eligibility.
- Fully remote work environment with flexibility to support effective collaboration.
- Medical, dental, and vision insurance coverage, 401(k) retirement plan, HSA, and more.
Partner Company
The partner company is a technology firm in the insurance industry. They offer a remote-first environment with a collaborative culture focused on growth and innovation.