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What you'll do:
- Develop and execute customer marketing programs that drive onboarding success, product adoption, engagement, retention, and expansion.
- Build and optimize personalized, automated customer journeys across digital channels using customer insights, behavioral triggers, and lifecycle milestones.
- Own lifecycle marketing performance, establishing KPIs, reporting, and testing strategies to continuously improve program effectiveness.
What you'll bring:
- 7+ years of B2B software marketing experience with a strong focus on customer marketing, lifecycle marketing, retention, or customer engagement.
- 2+ years of people leadership experience managing and developing direct reports.
- Demonstrated success building customer lifecycle programs that drive adoption, retention, and growth.
What we offer:
- Fully remote-first work with flexible work arrangements.
- Comprehensive Health and Wellness Benefits including retirement savings, bonus plans, generous time off, and medical/dental coverage.
- New Hire Equipment Allowance and monthly Flex Allowance to support your success.
Absorb
Absorb Software is a remote-first company providing a cloud-based learning management system (LMS) for organizations worldwide. They foster a culture of genuine care, continual learning, and diversity, with a focus on employee growth and inclusion.