The Content Writer will play a crucial role in developing and executing Xapo Bankβs content strategy to drive brand awareness, engagement, and ultimately, conversions. Responsibilities include developing and implementing a content marketing strategy, leading SEO efforts, managing content production, overseeing the editorial calendar, and analyzing content marketing data and SEO performance.
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Craft emotionally engaging, culturally relevant copy that strengthens our brand, communicates our values, and supports key initiatives - from marketing campaigns to PR and product launches. Collaborate closely with designers, PR, and SMM teams to bring ideas to life. Localize and culturally adapt content for diverse international markets.
The Copywriter will be responsible for producing clear, engaging, and on-brand content for our primary social channels: Telegram and Twitter/X. This role is essential to maintaining a consistent tone of voice and delivering messaging that resonates with our growing global community.