In this role, you’ll grow and support our content strategy and manage the execution through blog optimization, social media management, and research-driven content planning. You’ll manage our content calendar, optimize existing content for SEO and conversions, and lead key initiatives like case study approach and development. This role is a critical part of our content strategy.

The role is ideal for a writer who can produce high-quality, in-depth blog posts and case studies while maintaining an authoritative, market analyst tone. Create compelling, research-driven blog posts on marketing trends, CRM providers, SMB marketing strategies, product insights, and case studies.

As a Content Marketing Specialist, you will create engaging, high-quality content for demand generation campaigns, helping to drive lead generation and customer engagement. You will produce marketing emails, web pages, blogs, PDFs, sales enablement materials, and surveys or reports. You will also gather and build customer testimonials through interviews and case studies.