Cash App is seeking a Senior Content Marketing Manager to help drive product consideration and customer growth through innovative web and full-funnel marketing content. As a member of the Growth Marketing team, you’ll own the content strategy for Cash App’s marketing website and develop innovative ways to educate prospective customers about our products and motivate them to take action. You'll play a pivotal role in bridging brand strategy and acquisition campaigns.
Lead performance creative initiatives, elevating creative testing output and methodology for performance marketing. Fluent in performance content for paid social channels, driven by curiosity, and grounded in analytics and performance learnings. Spot content trends and turn them into high performing creative for our brand, leading a small team of designers, UGC content managers, and editors that’s high output and high performing, creating content that converts.
This role is pivotal in advancing our new business development efforts while fostering organic growth within our existing client base. You will leverage your expertise to create and execute integrated content strategies that not only engage audiences through compelling storytelling but also deliver measurable business outcomes. You will play a critical role in aligning content efforts across the agency’s disciplines.
Produce demand generation content globally, test it, and use generative AI tools to streamline content creation, enhance personalization, and scale marketing efforts. This role involves collaborating with marketers to inform content strategy and ensure information accuracy. You will manage multiple projects with a can-do attitude, and eager to gain expertise in digital marketing in a fast-paced environment.
Own and grow Anara's LinkedIn presence to hundreds of thousands of followers by creating a content strategy that will establish their voice in the research community for years to come. Create compelling research-focused content that resonates with scientists, academics, and research professionals, translating complex topics into accessible and engaging posts. Monitor LinkedIn analytics and optimize content performance.