Senior Manager Web Content Strategy

Strategic Content Roadmap Development:

• Partner with the VP of Organic Marketing to define and maintain a multi-quarter content strategy.
• Establish objectives and success metrics for all content types.
• Translate business priorities and partner needs into actionable content initiatives.

Content Strategy & Optimization:

• Define strategic standards for content targeting, messaging, and structure.
• Ensure each program or offering has an optimized content experience.
• Identify opportunities for engagement-driving content that supports consideration and conversion.

Performance Measurement & Continuous Improvement:

• Own content performance tracking, using analytics and reporting.
• Conduct regular content gap analyses to identify unmet user needs.
• Use performance insights to refine strategy and prioritize initiatives.