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Content Vision:

  • Own a proactive, long-range editorial and programming calendar based on market signals.
  • Make high-level editorial calls on what to cover and what not to.
  • Continually raise the bar for content quality.

Audience Growth and Distribution:

  • Continually refine our channel strategy that drives reach and loyalty across all channels.
  • Partner with editorial team members to ensure content is structured to perform in modern discovery.
  • Refine data-driven feedback loops to understand what resonates and why.

Content Operations:

  • Build and maintain operating systems that make content production predictable and scalable.
  • Run recurring ideation and planning rhythms that generate a steady backlog aligned to key themes and priorities.
  • Lead, coach, and develop the content leadership team.

CovalentCreative

CovalentCreative is a technology and healthcare information company shaping the future of eyecare. They deliver innovative web applications, accredited education, and data-driven insights to tens of thousands of eyecare professionals.

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