Senior Content Marketing Manager

Willful

Remote regions

Canada

Salary range

$62,055–$83,791/yr

Benefits

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How You’ll Make an Impact:\n- Content strategy and ownership: Set direction, make decisions, and be accountable for outcomes.\n- Editorial planning and execution: Own the learn center and blog, from prioritization through publication.\n- High-impact copywriting and editing: Write and refine marketing copy across emails, paid ads, and landing pages.\n\nWhat Success Looks Like:\n- Content decisions are focused, intentional, and tied to measurable outcomes.\n- Writing quality and accuracy are consistently high with minimal rework.\n- Content contributes to measurable improvements in conversion rates across priority funnels.

Willful

Willful makes estate planning simple, affordable, and accessible for Canadians. Since 2017, more than 400,000 people have trusted us with their estate planning journey.

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