Editorial Strategist, SEO & Content

Editorial Strategy:

• Own the editorial content calendar, prioritizing categories, themes, and formats based on opportunity.
• Define content angles, framing, narrative structure, and key messaging for new articles and updates.
• Translate SEO insights into prioritized content clusters, briefs, and templates.

Content Briefing:

• Create clear, structured content briefs covering outlines, tone, SEO requirements, research inputs, and sourcing expectations.
• Guide editors and writers on depth, clinical accuracy, readability, and user intent.
• Recommend high-impact updates, rewrites, or repositioning of underperforming content.

Performance Analysis:

• Analyze SEO, engagement, and AI-visibility metrics to inform editorial improvements.
• Recommend and evaluate tests across headlines, structure, snippets, and metadata.
• Recommend landing page improvements or new page creation based on performance and competitive analysis.