As our Senior Brand & Content Marketing Manager, you’ll report to the Director of Brand and Content and own the development and execution of high-impact content that drives awareness, credibility, and growth. You’ll have the opportunity to influence messaging across the funnel, collaborate directly with executives and subject matter experts, and take the lead on campaigns that shape how the market sees us. It’s an ideal fit for someone who wants to help scale a content function from the ground up.

Responsible for brainstorming, researching, and producing content in a variety of formats to educate, entertain, and inspire our diverse audience of behavioral health professionals. In addition to creating marketing content, you’ll collaborate closely with internal stakeholders across multiple teams to make sure their content needs are met. As a member of a small but mighty team of marketing A-players, you’ll get plenty of peer support, and you’ll also have ample autonomy.

Explore and analyze industry trends to fuel compelling content ideas. Uncover content gaps and evolving customer needs to shape innovative copy strategies. Craft clear, persuasive marketing copy focused that drives engagement and action. Develop organized, ready-to-publish drafts using CMS. Meticulously proofread and refine content. Maintain consistency in tone, style, and quality across all content pieces.

You'll support content managers in operative processes and daily tasks for luxury and brand marketing on Breuninger.com. You'll assist in controlling and deploying onsite marketing measures, handling content settings and maintenance in the CMS tool. Additionally, you'll help create brand pages and content modules, closely coordinating with internal teams to improve the customer journey.

Write and edit 3-4 pages a week about benefits programs like SNAP, WIC, Medicaid, and Summer EBT, meeting the deadlines set on the team’s editorial calendar. Make sure the content meets Propel’s standards for accuracy, voice, and clarity, understand and implement SEO best practices, and report on content performance metrics.