Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared view of the customer journey.
Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including goal-setting and career growth.
Own the email channel strategy in Iterable, including segmentation, personalization, and testing roadmap.
Strategize and execute data-driven lifecycle communications for product-led and self-service audiences, guiding them toward activation, conversion, and revenue growth.
Lead the creation and implementation of automated lifecycle journeys, including copywriting, segmentation, testing, QA, launch, and performance optimization.
Partner with Product Growth, SMB Sales, Marketing Ops, Data, and regional teams to align on audience strategy, messaging, and measurement.
GitLab is the intelligent orchestration platform for DevSecOps, enabling organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. With over 50 million registered users and more than 50% of the Fortune 100 as customers, GitLab fosters a high-performance culture driven by values, AI integration, and continuous knowledge exchange.
Own lifecycle strategy, infrastructure, and best practices across email, SMS, push, and in-app.
Run experimentation and analyze lifecycle metrics to drive insights and action.
Lead and mentor the lifecycle management team while managing stakeholders across data, product, and engineering.
Super.com helps maximize lives for customers and employees through financial and travel products. It is a fast-paced, high-growth tech company that values career progression and learning.
Develop and execute lifecycle marketing strategies to drive product adoption, engagement, retention, and long-term customer value.
Lead lifecycle strategy for new product launches and feature releases, collaborating with Product, Marketing, and Customer Success.
Build a culture of experimentation by designing A/B tests, analyzing results, and iterating on customer journeys.
Calendly provides a scheduling platform that helps millions of people automate their meeting scheduling. The company fosters a culture of growth and innovation, with a focus on customer success and product-led growth.
Lead lifecycle marketing strategy across email, SMS, and loyalty programs to drive retention and lifetime value.
Develop customer segmentation and personalization strategies to improve targeting and campaign performance.
Monitor KPIs, conduct A/B tests, and communicate insights to executive team to optimize retention efforts.
ARMRA is a health and wellness company founded by Dr. Sarah Rahal, offering colostrum supplements with 400+ bioactive nutrients to restore cellular health. The company is a mission-driven team of builders, resilient and direct, seeking individuals who take ownership and thrive on challenges.
Own the end-to-end lifecycle marketing strategy across the homeowner journey, including customer journeys, segmentation, and testing.
Define KPIs, reporting, and experimentation frameworks to improve conversion and lead-to-fund velocity.
Partner with Marketing, Product, Sales, and Engineering on cross-functional initiatives and serve as lifecycle platform SME.
Splitero helps homeowners access home equity without monthly payments through a win-win product. They foster a culture of transparency, innovation, and inclusivity where every team member is valued.
Dutch Vet is a veterinary telemedicine service that connects pet parents with licensed vets for virtual visits, providing diagnosis, prescription, and medication shipping. Backed by top investors, their team includes successful startup founders and scaling experts, featured in major tech outlets.
Lead lifecycle marketing strategies for enterprise accounts, serving as a strategic advisor to senior stakeholders.
Drive acquisition, retention, and lifetime value through strategic planning and performance reviews.
Mentor and develop team members, fostering a culture of accountability and continuous learning.
Wpromote is a digital agency that drives innovative acquisition and retention strategies for enterprise and mid-market clients. They are recognized as a Best Place to Work with a remote-first culture and a focus on work-life balance.
Build and execute multi-channel lifecycle campaigns (email, in-app) to help practitioners discover and adopt relevant integrations.
Own day-to-day partner management and co-marketing campaigns with integration partners.
Monitor integration funnel performance and run A/B tests to improve campaign effectiveness.
Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. We're a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices.
Own and scale retention marketing across Email, SMS, subscriptions, and customer lifecycle initiatives.
Build and optimize customer journeys to increase retention, subscription growth, and customer lifetime value.
Collaborate with Growth, Creative, Customer Experience, and Product teams to ensure on-brand customer interactions.
Primal Queen helps women thrive through ancestral nutrition and whole-food supplements. They are a fast-growing brand in women's wellness with a focus on natural ingredients and customer relationships.
Design email lifecycle strategies mapped to buying group structures, addressing each stakeholder role with sequenced messaging.
Translate ServiceNow's buying group GTM model into email segmentation logic and audience targeting aligned to opportunity stages.
Develop lifecycle program frameworks supporting awareness, consideration, acquisition, pipeline progression, and post-sale adoption.
ServiceNow is an AI platform for business reinvention, helping 85% of the Fortune 500 work smarter. It has a large global workforce and fosters an AI-native culture that empowers employees to put AI to work for people.
Set strategic direction for lifecycle marketing programs (email, SMS, Direct Mail) to drive new customer acquisition.
Lead a high-performing team, manage external agencies, and interface with senior stakeholders to translate channel performance into business decisions.
Own the full tech stack (Klaviyo, Segment) and experimentation culture to optimize acquisition outcomes.
Nutrafol is a pioneer in hair wellness, creating clinically tested products for hair growth that target key root causes of hair thinning. The company is a high-growth, remote-first organization with a culture focused on individuality, innovation, and continuous improvement.
Own and scale customer lifecycle marketing strategy, creating personalized email and SMS experiences to improve engagement and retention.
Develop automated flows, manage advanced segmentation, and conduct testing and optimization of campaigns.
Analyze performance metrics, build reporting frameworks, and ensure compliance with email and SMS marketing regulations.
Jobgether is an AI-powered job matching platform that connects candidates with hiring companies. They use technology to review applications and share top-fitting shortlists with employers, operating with a remote-first culture.
Develop and manage cross-channel lifecycle programs across email and in-app messaging to drive activation, retention, and engagement.
Build automated journeys and optimize performance through A/B testing, segmentation, and behavioral triggers.
Collaborate with Marketing, RevOps, and Product Marketing to ensure coordinated customer experiences and scalable automation.
OpenTable, part of Booking Holdings, helps restaurants thrive with technology for team, guests, and bottom line, while enabling diners to book restaurants globally. With millions of diners, 60,000+ restaurant partners, and over 25 years of experience, they foster a culture of hospitality.
Own lifecycle marketing strategy end-to-end for Flex's product suite, including acquisition, onboarding, retention, and win-back.
Draft and own lifecycle messaging and copy directly, using AI tools, and partner with Product, Legal, and Compliance for approval.
Build and own Braze infrastructure, design Segment-to-Braze data pipelines, and develop measurement frameworks for lifecycle performance.
Flex is building an AI-native private bank for business owners, re-architecting the entire financial system from the first dollar earned to how value compounds and is spent. The company has scaled from zero to nine-figure annualized revenue, raised over $100M in equity and $300M in debt, and operates with small, high-trust teams and a culture of extreme ownership.
Own the strategy, design, and execution of lifecycle marketing systems that convert interest into pipeline.
Build scalable nurture programs and lead management frameworks to drive demand generation.
Manage email as a channel, including templates, governance, and deliverability optimization.
UpGuard provides a Cyber Risk Posture Management (CRPM) platform that uses AI to help organizations manage cyber risk. They are a global technology employer with a Series C funding, and are a Certified Great Place to Work with a strong culture.
Lead the B2B lifecycle marketing strategy for Superhuman's managed business line, driving pipeline, onboarding, engagement, and retention.
Manage a team of three, partnering with Demand Gen, Customer Success, Sales, Product, and Data Science to optimize the full funnel.
Design and scale integrated campaigns using email, in-product messaging, and behavioral signals to surface high-intent leads and prevent churn.
Superhuman is an AI productivity platform that integrates writing assistance, collaborative workspaces, inbox management, and proactive AI agents across over 1 million apps. Founded in 2009, it empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions, fostering a culture of diversity and inclusion.
Own email and SMS content strategy, including subject lines, body, and CTAs across campaign and automated flows.
Build and optimize lifecycle programs such as welcome series, post-purchase nurture, and re-engagement.
Monitor deliverability and performance metrics, using data to improve engagement and sender reputation.
Fresh Prints is a custom apparel company that creates merchandise for college students and organizations. They are a growing company with a remote team that values long-term contributions and diversity.
Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early, contributing new ideas and optimization opportunities.
Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels.
Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch.
Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, it has grown into a global company with multiple life-stage products, helping over 14 million people save and invest over $25 billion, and was named one of Time's 'World's Best Brands of 2024.'
Lead lifecycle strategy for Airbnb's membership and incentive programs across email and push.
Partner with cross-functional teams to build personalized guest journeys using data and experimentation.
Drive continuous improvement through segmentation, automation, and performance analysis.
Airbnb is a global marketplace for unique stays and experiences, connecting hosts and guests worldwide. With over 5 million hosts and 2 billion guest arrivals, the company fosters a culture of authentic connection and belonging.
Develop and execute customer marketing programs that drive onboarding, adoption, retention, and expansion.
Build and optimize automated customer journeys across digital channels to increase feature adoption and customer value.
Lead a team of two marketers and collaborate cross-functionally to deliver integrated customer programs.
Absorb Software is a remote-first company providing a cloud-based learning management system (LMS) for organizations worldwide. They foster a culture of genuine care, continual learning, and diversity, with a focus on employee growth and inclusion.