Senior Growth Marketing Lead, Engagement

The community you will join:

• The Engagement Growth Marketing team sits at the intersection of marketing, product, engineering, and data science.
• The team focuses on building deeply personalized lifecycle experiences powered by insights and data.

The difference you will make:

• You'll lead personalized email and push programs for membership and incentive offers.
• You'll partner with Creative, Brand Marketing, Business Operations, and more to build a roadmap.
• You'll bring strategic thinking, analytical rigor, and technical depth to turn insights into action.

A typical day:

• Own lifecycle strategy across the full member journey: awareness, progression, incentive redemption, and re-engagement.
• Use segmentation, behavioral triggers, personalization, and automation to improve campaign performance.
• Manage a structured experimentation roadmap across messaging, audiences, timing, and channel mix.

Your expertise:

• 15+ years of B2C CRM/lifecycle experience in fast-paced environments.
• 9+ years in lifecycle marketing, customer journey design, and segmentation.
• Proven ability to influence cross-functional roadmaps and present strategy to senior leadership.