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Lifecycle Strategy & Cross-Channel Orchestration:
- Build and manage lifecycle programs across onboarding, adoption, retention, and winback journeys.
- Leverage email and in-app messaging on Marketo and Pendo for scalable customer journeys.
- Identify opportunities for multi-channel orchestration including SMS.
Marketing Automation & Operations:
- Build and maintain lifecycle programs, nurture campaigns, and automated journeys in Marketo.
- Manage in-app messaging and targeting in Pendo.
- Partner with RevOps and SFDC Operations to define data requirements and troubleshoot system issues.
Optimization & Growth:
- Continuously audit and optimize programs to improve activation, adoption, and retention.
- Support A/B testing and monitor lifecycle performance to enhance engagement.
- Collaborate with RevOps to expand reporting and measurement frameworks.
OpenTable
OpenTable, part of Booking Holdings, helps restaurants thrive with technology for team, guests, and bottom line, while enabling diners to book restaurants globally. With millions of diners, 60,000+ restaurant partners, and over 25 years of experience, they foster a culture of hospitality.