Sr. Product Manager, Lifecycle & Growth
Remote regions
USBenefits
Unlimited PTO
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Role Responsibilities:
- Own lifecycle communications for existing users end to end: strategy, sequencing, copy, and execution across email, SMS, and push.
- Own in-product promotion and positioning: when and how new features get surfaced inside the app.
- Partner with feature PMs on the lifecycle and in-app promotion plan for new initiatives.
Required Skills:
- Lifecycle and growth judgment to independently decide messaging that moves retention.
- AI-driven execution using Claude Code, Codex, or Cursor daily.
- Marketing fluency with strong copywriting, sequencing, and channel judgment.
Background:
- 3+ years in a high-intensity product management or marketing lifecycle role at a startup.
- 3+ years with Klaviyo or comparable lifecycle platform.
- Daily use of AI coding tools required.
- Comfortable working inside Figma at a read-and-translate level.
Bold.org
Bold.org is a student fintech platform fighting student debt, operating at the intersection of fintech, education, philanthropy, and rewards. We're a team of dozens serving millions of students, focused on profitability and long-term retention.