Senior Manager, Retention and Lifecycle

Role Overview:

• Own 1:1 personalization across email, SMS, and direct mail channels, plus emerging channels.
• Run end-to-end lifecycle flows including welcome, post-purchase, billing reminders, cancel/winback, and cross-sell.
• Shift program from manual builds to an AI-driven always-on system for self-optimization.

We're looking for:

• 5-8+ years in-house owning lifecycle, retention, or CRM at a consumer subscription brand.
• Hands-on experience with structured testing, holdouts, and reporting actual incremental impact.
• Proven ability to implement personalization and data enrichment tools, not just brief others.

Compensation & Benefits:

• Base salary range $130,000-$160,000 with bonus potential.
• Comprehensive benefits including generous PTO, health coverage, and free Grüns subscriptions.
• High-trust remote environment with biannual in-person off-sites.