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$130,000–$160,000/yr
Global

  • Owns end-to-end personalization across email, SMS, and direct mail for subscription lifecycle.
  • Shifts manual campaigns to an always-on, AI-driven testing system to optimize performance.
  • Leads an offshore production team to build and automate flows like welcome, post-purchase, and winback.

CRM Email Marketing SMS Marketing Data Enrichment AI Implementation

20 jobs similar to Senior Manager, Retention and Lifecycle

Jobs ranked by similarity.

US

  • Lead lifecycle marketing strategy across email, SMS, and loyalty programs to drive retention and lifetime value.
  • Develop customer segmentation and personalization strategies to improve targeting and campaign performance.
  • Monitor KPIs, conduct A/B tests, and communicate insights to executive team to optimize retention efforts.

ARMRA is a health and wellness company founded by Dr. Sarah Rahal, offering colostrum supplements with 400+ bioactive nutrients to restore cellular health. The company is a mission-driven team of builders, resilient and direct, seeking individuals who take ownership and thrive on challenges.

$225,000–$250,000/yr
Global

  • Own long-term customer LTV as your core KPI, setting lifecycle and retention strategy to move it.
  • Operationalize personalization and segmentation so the right message reaches the right customer at the right time.
  • Embed AI into flows, reporting, and creative generation to multiply team output without adding headcount.

Grüns is a nutrition company dedicated to providing comprehensive and real nutrition through whole-food ingredient gummies. It is a fully remote, high-trust company with a biannual off-site culture, focused on impact and career growth.

Global Unlimited PTO

  • Own lifecycle strategy, infrastructure, and best practices across email, SMS, push, and in-app.
  • Run experimentation and analyze lifecycle metrics to drive insights and action.
  • Lead and mentor the lifecycle management team while managing stakeholders across data, product, and engineering.

Super.com helps maximize lives for customers and employees through financial and travel products. It is a fast-paced, high-growth tech company that values career progression and learning.

8w paternity

  • Design onboarding journeys that turn new signups into engaged users by optimizing messaging and timing.
  • Build retention and referral programs to deepen usage among active users and drive word of mouth.
  • Run continuous A/B testing and use AI to automate segmentation, copy iteration, and personalization.

Joko helps consumers shop smarter by providing cashback, coupons, price alerts, and carbon tracking. It is a tech company and certified B Corp with over 105 employees across Paris, Barcelona, and New York, serving more than 6 million users.

$98,000–$132,000/yr
US Unlimited PTO

  • Develop and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging.
  • Design and optimize customer onboarding flows that accelerate adoption for new customers.
  • Analyze data from various sources to drive actionable insights and improve campaign effectiveness.

ezCater is the #1 food tech platform for workplaces in the US, enabling organizations to order food from over 125,000 restaurants. The company fosters a high-performing, collaborative culture with a focus on work/life harmony and innovation.

$100,000–$111,500/yr
US

  • Design and execute data-driven lifecycle marketing programs across email, push, in-app, and SMS to improve customer acquisition, reactivation, and engagement.
  • Own campaign execution including audience segmentation, personalization, A/B testing, and quality assurance while collaborating with creative, analytics, and product teams.
  • Leverage marketing automation platforms like Braze and analytical skills to optimize customer journeys and drive measurable business impact.

Our partner is a financial technology company dedicated to improving financial wellness. They are a remote-first team that values innovation, ownership, and continuous improvement.

$35–$45/hr
US

  • Own and scale customer lifecycle marketing strategy, creating personalized email and SMS experiences to improve engagement and retention.
  • Develop automated flows, manage advanced segmentation, and conduct testing and optimization of campaigns.
  • Analyze performance metrics, build reporting frameworks, and ensure compliance with email and SMS marketing regulations.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies. They use technology to review applications and share top-fitting shortlists with employers, operating with a remote-first culture.

Global

  • Own the end-to-end lifecycle strategy and email/SMS execution from activation to retention and win-back.
  • Develop segmentation frameworks and manage tailored journeys for distinct audiences (parents and adults).
  • Build analytics dashboards, run testing cadences, and direct the lifecycle agency relationship to optimize performance.

Tiny Health advances lifelong health through precision microbiome science using shotgun metagenomics and AI. Founded in 2020, the company is built by microbiome scientists and physicians and is trusted by families and health practitioners worldwide.

$50,000–$80,000/yr
US

  • Own and scale retention marketing across Email, SMS, subscriptions, and customer lifecycle initiatives.
  • Build and optimize customer journeys to increase retention, subscription growth, and customer lifetime value.
  • Collaborate with Growth, Creative, Customer Experience, and Product teams to ensure on-brand customer interactions.

Primal Queen helps women thrive through ancestral nutrition and whole-food supplements. They are a fast-growing brand in women's wellness with a focus on natural ingredients and customer relationships.

US Unlimited PTO

  • Own the retention and LTV lifecycle strategy across email, SMS, and push in Iterable.
  • Build and manage key member moments including onboarding, refill reminders, renewal, and churn prevention.
  • Define and monitor cohort-level retention metrics: renewal rate, churn, visit frequency, refill rate, LTV.

Dutch Vet is a veterinary telemedicine service that connects pet parents with licensed vets for virtual visits, providing diagnosis, prescription, and medication shipping. Backed by top investors, their team includes successful startup founders and scaling experts, featured in major tech outlets.

Global

  • Write and traffic email and SMS briefs, coordinating with internal teams and clients to keep execution on schedule.
  • Build, QA, and deploy campaigns within Klaviyo, implementing dynamic content and personalization.
  • Pull and analyze CRM performance data, tracking KPIs such as deliverability, open rate, and conversion rate.

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. They are a fast-moving, collaborative team of senior strategists, creatives, and technologists who value ownership and data-driven decision making.

Brazil 4w PTO

  • Build, launch, and optimize CRM campaigns across the full customer lifecycle, from onboarding to churn prevention.
  • Execute targeted communication campaigns via Email, Push, Browser, WhatsApp, and Telegram using segmentation and personalization.
  • Monitor campaign performance, analyze KPIs, and run A/B tests to drive engagement and retention improvements.

Our partner is a fast-growing digital entertainment company specializing in iGaming. They foster a remote-first, collaborative culture with a focus on experimentation and continuous improvement.

$43,932–$51,254/yr
Canada Unlimited PTO

  • Build and execute multi-channel lifecycle campaigns (email, in-app) to help practitioners discover and adopt relevant integrations.
  • Own day-to-day partner management and co-marketing campaigns with integration partners.
  • Monitor integration funnel performance and run A/B tests to improve campaign effectiveness.

Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. We're a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices.

$58,747–$77,105/yr
Canada 4w PTO

  • Design customer journeys across the full lifecycle, from acquisition to retention, and optimize campaigns through A/B testing and performance analysis.
  • Build and maintain workflows in HubSpot, partnering with Product, Growth, Design, and Data teams to launch personalized customer experiences.
  • Monitor lifecycle metrics and identify opportunities to improve engagement, conversion, retention, and lifetime value as PolicyMe expands.

PolicyMe is Canada's leading digital insurance solution, offering straightforward and affordable financial protection for families. Founded by insurance experts and technology entrepreneurs, the company has grown exponentially since 2018, selling over $10 billion in coverage and operating with a remote-first culture.

$156,060–$253,368/yr
US

  • Develop and execute lifecycle marketing strategies to drive product adoption, engagement, retention, and long-term customer value.
  • Lead lifecycle strategy for new product launches and feature releases, collaborating with Product, Marketing, and Customer Success.
  • Build a culture of experimentation by designing A/B tests, analyzing results, and iterating on customer journeys.

Calendly provides a scheduling platform that helps millions of people automate their meeting scheduling. The company fosters a culture of growth and innovation, with a focus on customer success and product-led growth.

Global

  • Design, build, and optimize automated customer journeys across email and SMS to drive appointments, retention, and reactivation.
  • Own the lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused campaigns.
  • Analyze performance data and run A/B tests to continuously improve campaign performance and revenue impact.

Barkbus is the nation's premier mobile dog grooming company, taking a Silicon Valley startup approach to disrupt the pet grooming industry. They are a collaborative, high-quality team of dog-lovers that solves problems with thoughtfulness, empathy, and speed, and are the fastest-growing pet health & wellness startup in the country.

$130,000–$145,000/yr
US Unlimited PTO

  • Set strategic direction for lifecycle marketing programs (email, SMS, Direct Mail) to drive new customer acquisition.
  • Lead a high-performing team, manage external agencies, and interface with senior stakeholders to translate channel performance into business decisions.
  • Own the full tech stack (Klaviyo, Segment) and experimentation culture to optimize acquisition outcomes.

Nutrafol is a pioneer in hair wellness, creating clinically tested products for hair growth that target key root causes of hair thinning. The company is a high-growth, remote-first organization with a culture focused on individuality, innovation, and continuous improvement.

$150,000–$180,000/yr
US Unlimited PTO

  • Own CRM strategy across four mattress brands (Nectar, DreamCloud, Awara, Siena) and direct email and SMS calendar and segmentation.
  • Oversee lifecycle journey strategy, testing roadmap, and identify growth opportunities through segmentation and personalization.
  • Manage a team of four, lead cross-functional relationships, and maintain platform health across Klaviyo and Attentive.

Ashley Digital is the e-commerce engine behind Ashley Furniture Industries, the world's largest manufacturer of home furnishings and largest furniture store brand in North America. They are a fast-moving, highly collaborative team operating at a transformational moment, with expertise spanning data science, performance marketing, product, and creative.

$65,000–$75,000/yr
Global

  • Support strategy and execution of email and SMS programs across client accounts, owning campaign briefing, production, QA, and performance reporting.
  • Write and traffic email and SMS briefs, coordinating with internal teams and clients to keep schedule on track.
  • Build, QA, and deploy campaigns and flows within Klaviyo and other ESPs, implementing dynamic content and personalization.

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. They are a globally recognized growth consultancy with a fast-moving, highly collaborative team of senior strategists, creatives, and technologists.

$100,000–$111,500/yr
US

  • Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early, contributing new ideas and optimization opportunities.
  • Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels.
  • Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch.

Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, it has grown into a global company with multiple life-stage products, helping over 14 million people save and invest over $25 billion, and was named one of Time's 'World's Best Brands of 2024.'