CRM & Lifecycle Operator

About the Role:

• As a CRM & Lifecycle Operator, you will create and optimize customer engagement strategies in a fast-paced digital entertainment environment.
• You manage data-driven campaigns across multiple channels to improve player experiences, retention, and long-term value.
• Collaborate with Product, Data, Content, and Communications teams to deliver measurable business impact.

Key Responsibilities:

• Build, launch, and optimize CRM campaigns throughout the complete customer lifecycle, including onboarding, retention, reactivation, and churn prevention.
• Create customer segments and personalized journeys based on behavior and lifecycle stages.
• Configure, test, and validate promotions, automated workflows, and triggered campaigns.

Requirements:

• 2+ years of experience in CRM, Lifecycle Marketing, or Retention Marketing within the iGaming industry.
• Practical experience with CRM platforms and campaign automation tools; familiarity with FastTrack CRM is a plus.
• Strong knowledge of customer lifecycle management, segmentation, behavioral targeting, and A/B testing.

Benefits:

• Fully remote working model with company-provided equipment.
• 22 days of annual paid leave, increasing with tenure, plus a birthday day off after one year.
• Career development opportunities, quarterly performance reviews, fitness reimbursement, and self-development budget.