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$100,000–$111,500/yr
US

  • Design and execute data-driven lifecycle marketing programs across email, push, in-app, and SMS to improve customer acquisition, reactivation, and engagement.
  • Own campaign execution including audience segmentation, personalization, A/B testing, and quality assurance while collaborating with creative, analytics, and product teams.
  • Leverage marketing automation platforms like Braze and analytical skills to optimize customer journeys and drive measurable business impact.

Braze HTML Liquid Data Analytics A/B Testing

20 jobs similar to Senior Lifecycle Marketing Specialist

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$100,000–$111,500/yr
US

  • Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early, contributing new ideas and optimization opportunities.
  • Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels.
  • Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch.

Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, it has grown into a global company with multiple life-stage products, helping over 14 million people save and invest over $25 billion, and was named one of Time's 'World's Best Brands of 2024.'

$43,932–$51,254/yr
Canada Unlimited PTO

  • Build and execute multi-channel lifecycle campaigns (email, in-app) to help practitioners discover and adopt relevant integrations.
  • Own day-to-day partner management and co-marketing campaigns with integration partners.
  • Monitor integration funnel performance and run A/B tests to improve campaign effectiveness.

Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. We're a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices.

$130,000–$160,000/yr
US

  • Own lifecycle marketing strategy end-to-end for Flex's product suite, including acquisition, onboarding, retention, and win-back.
  • Draft and own lifecycle messaging and copy directly, using AI tools, and partner with Product, Legal, and Compliance for approval.
  • Build and own Braze infrastructure, design Segment-to-Braze data pipelines, and develop measurement frameworks for lifecycle performance.

Flex is building an AI-native private bank for business owners, re-architecting the entire financial system from the first dollar earned to how value compounds and is spent. The company has scaled from zero to nine-figure annualized revenue, raised over $100M in equity and $300M in debt, and operates with small, high-trust teams and a culture of extreme ownership.

Canada

  • Develop and manage cross-channel lifecycle programs across email and in-app messaging to drive activation, retention, and engagement.
  • Build automated journeys and optimize performance through A/B testing, segmentation, and behavioral triggers.
  • Collaborate with Marketing, RevOps, and Product Marketing to ensure coordinated customer experiences and scalable automation.

OpenTable, part of Booking Holdings, helps restaurants thrive with technology for team, guests, and bottom line, while enabling diners to book restaurants globally. With millions of diners, 60,000+ restaurant partners, and over 25 years of experience, they foster a culture of hospitality.

8w paternity

  • Design onboarding journeys that turn new signups into engaged users by optimizing messaging and timing.
  • Build retention and referral programs to deepen usage among active users and drive word of mouth.
  • Run continuous A/B testing and use AI to automate segmentation, copy iteration, and personalization.

Joko helps consumers shop smarter by providing cashback, coupons, price alerts, and carbon tracking. It is a tech company and certified B Corp with over 105 employees across Paris, Barcelona, and New York, serving more than 6 million users.

Europe 4w PTO

  • Analyze user behavior and lifecycle patterns to identify retention opportunities.
  • Design, launch, and optimize automated retention campaigns and personalized customer journeys.
  • Execute A/B tests, monitor metrics, and collaborate with cross-functional teams to improve customer loyalty.

The partner company is a customer retention marketing firm focused on building meaningful customer relationships and improving long-term engagement through data-driven strategies. The company fosters a fast-paced digital environment with a culture that values creativity, ownership, and continuous optimization.

$156,060–$253,368/yr
US

  • Develop and execute lifecycle marketing strategies to drive product adoption, engagement, retention, and long-term customer value.
  • Lead lifecycle strategy for new product launches and feature releases, collaborating with Product, Marketing, and Customer Success.
  • Build a culture of experimentation by designing A/B tests, analyzing results, and iterating on customer journeys.

Calendly provides a scheduling platform that helps millions of people automate their meeting scheduling. The company fosters a culture of growth and innovation, with a focus on customer success and product-led growth.

$98,000–$132,000/yr
US Unlimited PTO

  • Develop and execute strategic campaigns to increase marketplace customer retention and grow bookings through email, SMS, push notifications, and on-site messaging.
  • Design and optimize customer onboarding flows that accelerate adoption for new customers.
  • Analyze data from various sources to drive actionable insights and improve campaign effectiveness.

ezCater is the #1 food tech platform for workplaces in the US, enabling organizations to order food from over 125,000 restaurants. The company fosters a high-performing, collaborative culture with a focus on work/life harmony and innovation.

US

  • Lead lifecycle marketing strategy across email, SMS, and loyalty programs to drive retention and lifetime value.
  • Develop customer segmentation and personalization strategies to improve targeting and campaign performance.
  • Monitor KPIs, conduct A/B tests, and communicate insights to executive team to optimize retention efforts.

ARMRA is a health and wellness company founded by Dr. Sarah Rahal, offering colostrum supplements with 400+ bioactive nutrients to restore cellular health. The company is a mission-driven team of builders, resilient and direct, seeking individuals who take ownership and thrive on challenges.

Brazil 4w PTO

  • Build, launch, and optimize CRM campaigns across the full customer lifecycle, from onboarding to churn prevention.
  • Execute targeted communication campaigns via Email, Push, Browser, WhatsApp, and Telegram using segmentation and personalization.
  • Monitor campaign performance, analyze KPIs, and run A/B tests to drive engagement and retention improvements.

Our partner is a fast-growing digital entertainment company specializing in iGaming. They foster a remote-first, collaborative culture with a focus on experimentation and continuous improvement.

$35–$45/hr
US

  • Own and scale customer lifecycle marketing strategy, creating personalized email and SMS experiences to improve engagement and retention.
  • Develop automated flows, manage advanced segmentation, and conduct testing and optimization of campaigns.
  • Analyze performance metrics, build reporting frameworks, and ensure compliance with email and SMS marketing regulations.

Jobgether is an AI-powered job matching platform that connects candidates with hiring companies. They use technology to review applications and share top-fitting shortlists with employers, operating with a remote-first culture.

$58,747–$77,105/yr
Canada 4w PTO

  • Design customer journeys across the full lifecycle, from acquisition to retention, and optimize campaigns through A/B testing and performance analysis.
  • Build and maintain workflows in HubSpot, partnering with Product, Growth, Design, and Data teams to launch personalized customer experiences.
  • Monitor lifecycle metrics and identify opportunities to improve engagement, conversion, retention, and lifetime value as PolicyMe expands.

PolicyMe is Canada's leading digital insurance solution, offering straightforward and affordable financial protection for families. Founded by insurance experts and technology entrepreneurs, the company has grown exponentially since 2018, selling over $10 billion in coverage and operating with a remote-first culture.

$210,000–$235,000/yr
US Unlimited PTO

  • Own the end-to-end lifecycle marketing strategy across the homeowner journey, including customer journeys, segmentation, and testing.
  • Define KPIs, reporting, and experimentation frameworks to improve conversion and lead-to-fund velocity.
  • Partner with Marketing, Product, Sales, and Engineering on cross-functional initiatives and serve as lifecycle platform SME.

Splitero helps homeowners access home equity without monthly payments through a win-win product. They foster a culture of transparency, innovation, and inclusivity where every team member is valued.

$70,000–$100,000/yr
US Unlimited PTO

  • Execute lifecycle marketing campaigns across email, SMS, and push notifications.
  • Support paid acquisition channels including Google Search, Meta, and TikTok.
  • Analyze campaign performance and prepare reports with actionable insights.

Vivian Health is a healthcare jobs marketplace that uses AI to connect clinicians with job opportunities. The company is backed by over $75 million in capital and has been recognized as a top remote workplace for five years.

Canada Unlimited PTO

  • Own initiatives that improve user conversion journeys from trial engagement to long-term customer adoption.
  • Design, launch, and optimize A/B tests across email channels and in-product experiences to discover effective growth strategies.
  • Partner closely with Product, UX, Data, Customer Experience, and Marketing teams to align growth initiatives with business objectives.

Our partner is looking for a Senior Growth Product Marketing Manager based in Canada, offering the opportunity to shape growth strategies for a leading technology platform through experimentation and data-driven insights. They operate in a high-growth, collaborative, and inclusive technology environment with a remote-first work culture.

$115,200–$194,400/yr
North America

  • Strategize and execute data-driven lifecycle communications for product-led and self-service audiences, guiding them toward activation, conversion, and revenue growth.
  • Lead the creation and implementation of automated lifecycle journeys, including copywriting, segmentation, testing, QA, launch, and performance optimization.
  • Partner with Product Growth, SMB Sales, Marketing Ops, Data, and regional teams to align on audience strategy, messaging, and measurement.

GitLab is the intelligent orchestration platform for DevSecOps, enabling organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. With over 50 million registered users and more than 50% of the Fortune 100 as customers, GitLab fosters a high-performance culture driven by values, AI integration, and continuous knowledge exchange.

$130,000–$160,000/yr
Global

  • Owns end-to-end personalization across email, SMS, and direct mail for subscription lifecycle.
  • Shifts manual campaigns to an always-on, AI-driven testing system to optimize performance.
  • Leads an offshore production team to build and automate flows like welcome, post-purchase, and winback.

Grüns is a nutrition company that provides convenient, comprehensive nutrition through gummies made from 60 whole-food ingredients. The company operates as a fully remote, high-trust team with biannual off-sites, focusing on high standards, ownership, and urgent impact.

Global Unlimited PTO

  • Own lifecycle strategy, infrastructure, and best practices across email, SMS, push, and in-app.
  • Run experimentation and analyze lifecycle metrics to drive insights and action.
  • Lead and mentor the lifecycle management team while managing stakeholders across data, product, and engineering.

Super.com helps maximize lives for customers and employees through financial and travel products. It is a fast-paced, high-growth tech company that values career progression and learning.

Global

  • Assist in shaping lifecycle marketing strategies to boost user activation and retention.
  • Develop and execute CRM campaigns including email, app push notifications, and product interfaces.
  • Analyze user data and campaigns to derive insights for future initiatives.

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. Trusted by 300+ million people in 100+ countries, we offer a diverse portfolio of digital-asset products and a flat, user-centric global organization.

$65,000–$80,000/yr
US Unlimited PTO

  • Manage and execute onsite and in-app marketing campaigns to drive user acquisition and subscription growth.
  • Coordinate cross-functionally with Product, Marketing, Design, and Data teams to ensure flawless campaign delivery.
  • Monitor performance metrics, propose A/B tests, and optimize campaigns to improve conversion rates.

People Inc. is America's largest digital and print publisher, operating over 40 iconic brands that reach nearly 200 million people monthly. The company fosters a collaborative, fast-paced environment focused on growth and audience engagement.