Own initiatives that improve user conversion journeys from trial engagement to long-term customer adoption.
Design, launch, and optimize A/B tests across email channels and in-product experiences to discover effective growth strategies.
Partner closely with Product, UX, Data, Customer Experience, and Marketing teams to align growth initiatives with business objectives.
Our partner is looking for a Senior Growth Product Marketing Manager based in Canada, offering the opportunity to shape growth strategies for a leading technology platform through experimentation and data-driven insights. They operate in a high-growth, collaborative, and inclusive technology environment with a remote-first work culture.
Design customer journeys across the full lifecycle, from acquisition to retention, and optimize campaigns through A/B testing and performance analysis.
Build and maintain workflows in HubSpot, partnering with Product, Growth, Design, and Data teams to launch personalized customer experiences.
Monitor lifecycle metrics and identify opportunities to improve engagement, conversion, retention, and lifetime value as PolicyMe expands.
PolicyMe is Canada's leading digital insurance solution, offering straightforward and affordable financial protection for families. Founded by insurance experts and technology entrepreneurs, the company has grown exponentially since 2018, selling over $10 billion in coverage and operating with a remote-first culture.
Own and scale patient acquisition marketing strategies across the entire client lifecycle.
Build multi-channel campaigns and optimize funnels using A/B testing and data analysis.
Collaborate cross-functionally with Product, Design, Data, and Clinical teams to improve the customer journey.
Ayble Health is a digital health platform specializing in gastrointestinal care. They operate as a fast-paced startup that values data-driven execution and cross-functional collaboration.
Build and execute multi-channel lifecycle campaigns (email, in-app) to help practitioners discover and adopt relevant integrations.
Own day-to-day partner management and co-marketing campaigns with integration partners.
Monitor integration funnel performance and run A/B tests to improve campaign effectiveness.
Practice Better is an all-in-one platform helping health and wellness practitioners run their businesses, care for their clients, and scale their impact. We're a remote-first team headquartered in Toronto, made up of curious, driven, and empathetic people building tools that help practitioners create sustainable, independent practices.
Develop and manage cross-channel lifecycle programs across email and in-app messaging to drive activation, retention, and engagement.
Build automated journeys and optimize performance through A/B testing, segmentation, and behavioral triggers.
Collaborate with Marketing, RevOps, and Product Marketing to ensure coordinated customer experiences and scalable automation.
OpenTable, part of Booking Holdings, helps restaurants thrive with technology for team, guests, and bottom line, while enabling diners to book restaurants globally. With millions of diners, 60,000+ restaurant partners, and over 25 years of experience, they foster a culture of hospitality.
Develop and execute lifecycle marketing strategies to drive product adoption, engagement, retention, and long-term customer value.
Lead lifecycle strategy for new product launches and feature releases, collaborating with Product, Marketing, and Customer Success.
Build a culture of experimentation by designing A/B tests, analyzing results, and iterating on customer journeys.
Calendly provides a scheduling platform that helps millions of people automate their meeting scheduling. The company fosters a culture of growth and innovation, with a focus on customer success and product-led growth.
Strategize and execute data-driven lifecycle communications for product-led and self-service audiences, guiding them toward activation, conversion, and revenue growth.
Lead the creation and implementation of automated lifecycle journeys, including copywriting, segmentation, testing, QA, launch, and performance optimization.
Partner with Product Growth, SMB Sales, Marketing Ops, Data, and regional teams to align on audience strategy, messaging, and measurement.
GitLab is the intelligent orchestration platform for DevSecOps, enabling organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. With over 50 million registered users and more than 50% of the Fortune 100 as customers, GitLab fosters a high-performance culture driven by values, AI integration, and continuous knowledge exchange.
Lead lifecycle marketing strategies for enterprise accounts, serving as a strategic advisor to senior stakeholders.
Drive acquisition, retention, and lifetime value through strategic planning and performance reviews.
Mentor and develop team members, fostering a culture of accountability and continuous learning.
Wpromote is a digital agency that drives innovative acquisition and retention strategies for enterprise and mid-market clients. They are recognized as a Best Place to Work with a remote-first culture and a focus on work-life balance.
Lead lifecycle strategy for Airbnb's membership and incentive programs across email and push.
Partner with cross-functional teams to build personalized guest journeys using data and experimentation.
Drive continuous improvement through segmentation, automation, and performance analysis.
Airbnb is a global marketplace for unique stays and experiences, connecting hosts and guests worldwide. With over 5 million hosts and 2 billion guest arrivals, the company fosters a culture of authentic connection and belonging.
Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early, contributing new ideas and optimization opportunities.
Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels.
Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch.
Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, it has grown into a global company with multiple life-stage products, helping over 14 million people save and invest over $25 billion, and was named one of Time's 'World's Best Brands of 2024.'
Own the end-to-end lifecycle strategy and email/SMS execution from activation to retention and win-back.
Develop segmentation frameworks and manage tailored journeys for distinct audiences (parents and adults).
Build analytics dashboards, run testing cadences, and direct the lifecycle agency relationship to optimize performance.
Tiny Health advances lifelong health through precision microbiome science using shotgun metagenomics and AI. Founded in 2020, the company is built by microbiome scientists and physicians and is trusted by families and health practitioners worldwide.
Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared view of the customer journey.
Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including goal-setting and career growth.
Own the email channel strategy in Iterable, including segmentation, personalization, and testing roadmap.
SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. With over 25 years of experience, the company is trusted by millions and fosters a culture of curiosity, inclusion, and hybrid work.
Design and execute data-driven lifecycle marketing programs across email, push, in-app, and SMS to improve customer acquisition, reactivation, and engagement.
Own campaign execution including audience segmentation, personalization, A/B testing, and quality assurance while collaborating with creative, analytics, and product teams.
Leverage marketing automation platforms like Braze and analytical skills to optimize customer journeys and drive measurable business impact.
Our partner is a financial technology company dedicated to improving financial wellness. They are a remote-first team that values innovation, ownership, and continuous improvement.
Develop and execute customer marketing programs that drive onboarding, adoption, retention, and expansion.
Build and optimize automated customer journeys across digital channels to increase feature adoption and customer value.
Lead a team of two marketers and collaborate cross-functionally to deliver integrated customer programs.
Absorb Software is a remote-first company providing a cloud-based learning management system (LMS) for organizations worldwide. They foster a culture of genuine care, continual learning, and diversity, with a focus on employee growth and inclusion.
Design onboarding journeys that turn new signups into engaged users by optimizing messaging and timing.
Build retention and referral programs to deepen usage among active users and drive word of mouth.
Run continuous A/B testing and use AI to automate segmentation, copy iteration, and personalization.
Joko helps consumers shop smarter by providing cashback, coupons, price alerts, and carbon tracking. It is a tech company and certified B Corp with over 105 employees across Paris, Barcelona, and New York, serving more than 6 million users.
Lead full-funnel campaigns that improve conversion, accelerate sales velocity, and increase platform adoption.
Drive targeted campaigns improving pipeline performance, customer value, and engagement.
Own campaign execution, nurture strategy, and performance reporting within HubSpot.
Second Nature builds the first Resident Experience Platform that makes resident onboarding, services, and ancillary revenue effortless for property managers. The company has 300+ employees and a diverse, inclusive, supportive, and growth-focused culture.
Own LTV per install as the core growth metric, driving year-over-year improvements through personalized CRM and lifecycle marketing.
Evolve CRM from broadcast messaging to a 1:1 personalized model using dynamic content, send-time optimization, and behavior-based offers.
Build business cases for new value mechanics like loyalty and referral, partnering with Product and Data Science to create a shared customer experience.
Gametime is a live event ticket marketplace that makes it easy for people to discover and access live experiences. The company supports over 60,000 events across the US and Canada and aims to reimagine the event ticket industry with a fast-paced, fan-first culture.
Own end-to-end PLG strategy for self-serve customer journey, driving acquisition, activation, engagement and retention.
Develop and optimise onboarding, lifecycle marketing, in-product messaging, referral programmes and customer journeys.
Own paid acquisition strategy across search, social and display, optimising performance and budgets.
Prolific operates a marketplace connecting researchers with participants for collecting high-quality, ethically sourced human behavioral data. It serves tens of thousands of researchers globally and has a mission-driven culture focused on advancing AI innovation.
Set strategic direction for lifecycle marketing programs (email, SMS, Direct Mail) to drive new customer acquisition.
Lead a high-performing team, manage external agencies, and interface with senior stakeholders to translate channel performance into business decisions.
Own the full tech stack (Klaviyo, Segment) and experimentation culture to optimize acquisition outcomes.
Nutrafol is a pioneer in hair wellness, creating clinically tested products for hair growth that target key root causes of hair thinning. The company is a high-growth, remote-first organization with a culture focused on individuality, innovation, and continuous improvement.
Act as primary builder and operator for growth experiments, handling architecture, documentation, and project tracking.
Implement automated growth plays using tools like Cargo, Outreach.io, Salesforce, and ZoomInfo.
Leverage AI tooling to automate outbound content personalization and improve experimentation speed.
SmithRx is a venture-backed Health-Tech company disrupting the PBM sector with a next-generation drug acquisition platform. With hundreds of thousands of members onboarded since 2016, they are guided by values of integrity, courage, and togetherness.