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What you’ll bring to the role:
- 4–7+ years' experience in Growth or Performance Marketing with end-to-end PLG ownership in B2B SaaS.
- Proven experience driving measurable improvements across acquisition, activation and retention.
- Strong analytical mindset with experience measuring funnel performance and defining PQLs.
What you’ll be doing in the role:
- Own the end-to-end product-led growth (PLG) strategy for Prolific's self-serve customer journey.
- Develop and optimise onboarding, lifecycle marketing, in-product messaging, referral programmes.
- Own paid acquisition strategy across search, social and display, working with agency partners.
Why Prolific is a great place to work:
- We've built a unique platform for high-quality, ethically sourced human behavioral data.
- Our data is the cornerstone for developing more accurate, nuanced, and aligned AI systems.
- Join us to enjoy competitive salary, benefits, and remote working within our impactful, mission-driven culture.
Prolific
Prolific operates a marketplace connecting researchers with participants for collecting high-quality, ethically sourced human behavioral data. It serves tens of thousands of researchers globally and has a mission-driven culture focused on advancing AI innovation.