Director of Growth Marketing & Analytics

Overview:

• This role leads the strategy and execution of member acquisition across all marketing channels.
• You will drive sustainable growth through paid, organic, lifecycle, and emerging channels while building analytics capabilities.

Key Responsibilities:

• Manage multi-million-dollar marketing budgets and optimize ROI through data-driven decisions.
• Optimize the acquisition funnel via A/B testing, CRO, and audience segmentation.
• Establish performance measurement frameworks, dashboards, and attribution methodologies.

Qualifications:

• 8+ years of experience in growth marketing, performance marketing, or marketing analytics.
• Deep expertise in digital marketing platforms including Google Ads, Meta, SEO, and marketing automation.
• Strong analytical skills and experience with marketing attribution and forecasting.