Director of Marketing

Strategy & Channel Planning:

• Develop paid media strategy across Google, LinkedIn, programmatic, and other channels.
• Own quarterly and annual media planning, budget allocation, and forecasting.
• Refine buyer segments and acquisition strategy in partnership with the EVP.

Hands-On Execution:

• Personally build, manage, and optimize paid search and social campaigns.
• Drive landing page strategy and conversion rate optimization with the creative team.
• Run structured tests on ad copy, audience, bidding, and landing pages.

Measurement & Accountability:

• Own weekly and monthly performance reporting on spend, lead volume, and cost per qualified lead.
• Ensure proper attribution tracking across all channels.
• Partner with sales to validate lead quality and refine targeting based on win/loss data.