Senior Performance Marketing Manager

Role Overview:

• Own end-to-end paid acquisition as an operator: strategy, account structure, day-to-day optimization, and economics.
• Lead expansion into paid social (Meta first) as a major growth bet later this year.
• Partner directly with the Head of Marketing to make paid acquisition a precise, profitable, and scalable machine.

Key Responsibilities:

• Manage Google Ads and Microsoft Ads accounts, including campaigns, bidding, search-terms hygiene, and creative testing.
• Build reporting and monitoring for spend pacing, CAC, payback, and dashboards.
• Use AI tools daily for analysis, audits, ad iteration, and reporting.

Required Skills:

• 5+ years hands-on performance marketing with deep Google Ads expertise.
• Has owned and managed over $1.2M in annual paid budgets.
• Strong data skills, fluent in CAC, payback, LTV, and attribution.
• B2C subscription or freemium funnel experience strongly preferred.