Senior SEM Manager

What we're looking for:

• 7+ years of hands-on paid search / SEM experience in a B2B SaaS or dual B2C/B2B environment
• Track record of managing large budgets with direct accountability to pipeline and revenue outcomes
• Actively uses AI tools to accelerate workflow and build smarter processes

Execution & Optimization:

• Own end-to-end campaign management: keyword strategy, audience segmentation, bid management, ad copy, and landing page alignment
• Build and manage a rigorous experimentation program — continuous A/B testing of creative, landing pages, offers, and audience segments
• Partner closely with the Web team to ensure paid search landing experiences convert efficiently for both self-serve and sales-assisted paths

Analytics & Attribution:

• Partner with Marketing Analytics and Revenue Operations to ensure accurate attribution across both PLG and SLG funnels
• Own forecasting and budget pacing for the paid search channel, with clear reporting on contribution to pipeline and ARR
• Build fluency across GA4, SA360, Salesforce, and self-serve analytics tools to tell the full funnel story