This is a hands-on leadership role requiring expertise in search engine marketing campaigns focused on automation. The role involves leading a lean, high-performing marketing team, developing SEM strategies, and overseeing large-scale paid search campaigns across platforms like Google Ads and Microsoft Ads, utilizing data and AI-driven solutions.

We're looking for a Digital Manager to join our growing activation team at Adapt. This role will focus on performance and strategic implementation across Search and other digital channels. The primary focus of the role is to ensure the delivery of day-to-day Advertising activity, working towards set performance targets and ensuring campaign implementation is in line with agency best practice, driving success for the client.

Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition will be crucial for this role. Daily you'll manage search engine marketing (SEM) campaigns across Google Ads and Microsoft Ads, making optimizations. You'll collaborate with managers from other channels, and come up with campaign strategies.

The SEM Manager will oversee the health and growth of Equip’s paid search marketing (SEM). They will conduct research and testing of the channel, and analyze and report on performance. The SEM Manager must have a strong background in SEM, analytical skills, and an ability to balance competing priorities.