Senior Paid Search Specialist

Client Strategy:

• Partner with Search team members on paid search strategy and performance discussions.
• Proactively identify areas for optimization and innovation across accounts.

Campaign Management & Execution:

• Oversee end-to-end execution of paid search campaigns.
• Actively manage campaigns using Google Ads, Google Ads Editor, Microsoft Ads, and SA360.
• Monitor performance across search platforms and provide proactive optimizations and recommendations to ensure KPIs are met.

Analysis & Reporting:

• Deliver clear, data-driven performance reports and insights to clients.
• Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends.
• Ensure accuracy, consistency, and timeliness of reporting.