The Marketing Analytics Lead is responsible for analyzing marketing data to drive strategic decisions and optimize performance. In partnership with the other Marketing Analytics Lead, you will manage data collection, generate insights, and collaborate with teams to measure marketing effectiveness, ensuring the use of analytics tools to boost ROI and engagement.

The Ad Council’s Insights & Analytics team is seeking a Campaign Analyst to examine campaign performance from a multi-media lens, providing strategic recommendations and actionable insights to optimize and improve campaign performance, working collaboratively with Media, Strategy, Campaign Management and Digital teams.

We're seeking a Performance Marketing Consultant to build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI. You'll analyze and optimize campaign performance using data-driven insights, identify marketing performance issues, and communicate analyses through easy-to-use dashboards. You'll work with creative teams to test strategies/innovation and deliver quantifiable ROI improvements.

Assist the Commerce and Affiliate Marketing team by identifying affiliate products to include in articles and adding affiliate product links to content. Use Google Analytics to identify content for affiliate product links. Requires attention to detail, creativity, and an entrepreneurial spirit. The role is part-time (less than 28 hours a week).

Optimize conversion rates, drive revenue growth, and improve customer acquisition and retention by collaborating with cross-functional teams and lead A/B testing initiatives, ensuring that strategies are data-driven and focused on delivering measurable results through testing, ideation, and execution, all while managing the full optimization process.