Enhance data-driven marketing strategies and improve the efficiency of acquisition channels by analyzing traffic from multiple platforms, identifying hidden patterns, weaknesses, and opportunities for product growth. Collaborate with the marketing team to align data insights with marketing strategies.

OLIPOP is looking for a Director of Business Insights to lead the development and execution of data-driven strategies to support business decision-making and performance optimization. This role requires a combination of technical expertise, strategic thinking, and leadership skills to transform data into actionable insights that drive business growth.