Anchorage Digital is seeking a marketing analyst to lead data analysis for go-to-market campaigns, utilizing skills in Salesforce and marketing analytics tools. The role involves campaign tracking, dashboard development, and reporting to business lines, requiring analytical and problem-solving skills to identify root causes of campaign performance.

As the Head of Marketing Analytics, you will lead the analytics function supporting our performance marketing efforts and be responsible for developing the measurement frameworks, attribution models, and data-driven insights that drive marketing efficiency and scale. This role requires strong analytical skills, strategic thinking, and cross-functional collaboration.

Drive data-driven decision-making across marketing, promotions, and CRM by leading a team. Partner with various teams to measure marketing effectiveness, optimize campaigns, maximize user acquisition, and enhance customer engagement and retention through targeted promotions and CRM strategies.

Build, analyze, and report on marketing data to influence decision-making and enhance the effectiveness of demand generation, attribution, and pipeline growth strategies. Lead the development of marketing forecasting models and predictive modeling for pipeline generation, leveraging data to drive business outcomes. This role requires a data-driven mindset and expertise in B2B SaaS marketing analytics.

This role will blend operational expertise with analytical thinking to drive growth through data-driven decisions and process optimization. You will play a pivotal part in shaping our marketing approach, empowering the team with actionable insights to improve performance and enhance customer journeys. You will help streamline our marketing technology stack and processes to enhance our customer engagement and achieve our business objectives.