Lead media testing and measurement strategies to measure incrementality through campaign and customer analysis. Use data effectively to measure media performance. Conduct deep-dive analyses to uncover trends, patterns, and insights about customer performance based on various KPIs. Extract actionable insights from complex data sets and translate them into compelling narratives that drive strategic decisions.

The Director of Marketing Analytics will lead marketing analytics efforts and play a crucial role in driving data-driven decision-making across the organization. In this leadership role, you will be responsible for developing and implementing a comprehensive marketing analytics strategy and delivering actionable insights that drive a growth marketing framework and optimize GTM efforts. You will be responsible for insights and analysis that enhances customer acquisition, retention, and revenue growth in a subscription software environment.

Seeking an experienced Principal Analyst with expertise in Marketing and Publishing Analytics to join our Analytics team. As the Principal Publishing Analyst, you will play a pivotal role in shaping the future of Marketing analytics by defining and driving a clear vision for the team, and ensuring its successful implementation. You will be responsible for building the technical foundation and analytics framework to support Marketing and Publishing initiatives, optimizing processes, and aligning data strategies with broader business goals