Oversee all SEM campaigns within the organization to ensure consistent set up, execution and management with best practices followed. Manage day-to-day campaign activity for various clients within the platform to include updating links, managing ongoing bids, spend tracking, and proper tracking code campaign set-up. Monitor, analyze, and report on campaign performance and KPIs; use data to refine and optimize marketing strategies.

The Senior Marketing Analyst is a part of the Marketing Intelligence team, whose mandate is to help the Marketing Team dig into the marketing data sourced from multiple systems such as: Salesforce, Eloqua, Netsuite, Google Analytics, etc. This data is used to understand how we’re effectively connecting and converting customers, and more importantly, ways we may be missing the mark to guide the course of strategy.

Play a critical part in building our data science roadmap, developing predictive models, and refining AI-driven scripts to enhance account identification and enrichment. Collaborate closely with Marketing, Sales, and Data Engineering teams to unlock insights, automate processes, and scale marketing intelligence through advanced analytics. Balance strategic vision with execution, comfortable coding, testing, and iterating while also influencing stakeholders and driving measurable impact.

Turn data into insights that drive business decisions, building dashboards, analyzing trends, and helping teams optimize performance. Develop and manage reporting dashboards to track key account identification and enrichment processes, surface business-critical KPIs, and provide actionable insights to inform strategy, partnering with Sales and Marketing teams.