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Responsible for taking Virta’s mail channel - our #1 for acquisition - to the next level, owning the analytics, financial management, and experimentation strategy for direct mail. This role includes owning the mail financial, creative, and experimentation strategy to ensure that mail continues to resonate with a wide range of eligible members and converts to drive applications and enrollments.
Be the operational linchpin for the entire marketing org - owning strategy cadence, operating rhythms, analytics, and the end-to-end tech stack. Run marketing like an efficient operating system: architecting the full-funnel lifecycle capabilities, building attribution that leadership trusts, and turning data into decisions at weekly, quarterly, and annual horizons. You’ll be the integrator across Brand and Creative, PMM, Demand Gen, Lifecycle, Social, and Paid - driving planning, execution, measurement, and continuous improvement.
You will be responsible for managing client relationships and engagements to deliver private advertising solutions. You will collaborate closely with internal teams and clients to ensure alignment on project goals, data and delivery specifications, and delivery of services. You will conduct meetings, develop configuration documents, oversee data integration, maintain ongoing communication with clients and collaborate with product management teams.
This role involves leading Neo4j’s PLG Marketing analytics strategy, turning data into insights and frameworks that accelerate user acquisition, activation, and monetization. This is crucial for accelerating their self-serve Go-to-Market (GTM) motion, building analytical models and reporting frameworks that inform PLG marketing decisions, from channel optimization to in-product engagement.
Oversee all aspects of partner level digital media planning and buying, managing a multi-million-dollar annual media investment. Lead partnership with key media partners to test industry leading strategies and deliver against sales KPIs. Execute & optimize media buys and testing through self-service ads manager tools. Responsible for paid digital media analytics and metrics. Lead cross-platform and/or cross-strategy collaboration.
Play a crucial role in accelerating Watershed’s growth through the development of our marketing operations infrastructure. Ensure the marketing engine runs smoothly across the entire customer lifecycle, from the moment a user visits our website to the day the contract is signed (and beyond!).
Plan, launch, and optimize 6-figure paid campaigns across Meta, Google, TikTok, and Pinterest, owning end-to-end setup, pacing, and iterative optimization. Consult and educate clients through their performance journey, aligning goals, right-sizing expectations, and creating pragmatic roadmaps and campaign plans. Build channel mixes and media plans tied to clear KPIs, running structured A/B tests, and feeding learnings back to strategy and creative teams.
Responsible for harnessing the power of data in transforming insights into actionable strategies to drive growth and optimizing digital efforts within the Digital Experience department. Will lead optimization projects to improve website performance, enhance user experience, increase conversion rates, and achieve superior engagement across all digital platforms.
As the Associate Director, Content Optimization & Strategy, you’ll work with enterprise CPG clients to improve content health, enhance product discoverability, and accelerate digital shelf performance. This is a hands-on, client-facing execution role perfect for someone who thrives on translating analytics into activation, bridging creative and data-driven problem solving, and driving measurable impact across portfolios.