The B2B Insights Senior Manager will generate strategic insights to shape Wellhub's global approach and deliver localized analysis to accelerate growth in the US. You will translate complex data into clear business narratives, driving decision-making, and strengthening data-driven marketing capabilities.
This is a strategic and hands-on role designed to drive Account Based Marketing performance through data excellence and sophisticated account intelligence within the organization. The Senior Marketing Operations Manager will optimize ABM campaigns, manage Marketing Qualified Account (MQA) targeting processes, and leverage our ABM technology stack to maximize account engagement.
Architect, build, and deploy AI-driven tools and workflows that unlock insights, automate processes, and scale experimentation across the organization. As part of the AI Marketing Pod, partner closely with cross-functional teams, especially Marketing Automation, IS, and Data teams, to evaluate new tools, perform rigorous analyses, and turn fragmented data into integrated, intelligent systems.
The Market Analyst will play a critical role in shaping MeridianLink’s competitive intelligence strategy by delivering insights that inform product positioning, go-to-market strategies, and sales enablement. This role will support the MeridianLink team by centralizing and analyzing competitive data, synthesizing market trends, and helping to scale intelligence across the organization through competitive intelligence tools.