Sr. Marketing Analyst, B2B

As the Sr. Growth Analyst, you will be responsible for auditing current and prospective clients’ marketing programs and crafting integrated marketing plans across the full suite of channels, with special emphasis on social media (Facebook, TikTok, etc) and Google Ads (SEM, GDN, and YouTube). You will work closely with teams of channel specialists (including Programmatic, PR, SEO, Affiliate, Influencer, and Email) to develop impactful marketing strategies that will be used both by account teams and also to help Power Digital acquire new clients. Responsibilities: Planning : determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel Coordinating : working with channel specialists to ensure channel-level strategies align with the overarching plan Research and analysis : learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc Forecasting and projections : working with our specialists to pressure test forecasts and ensure that projections match up with client budgets, efficiency requirements, and business objectives.