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Performance Reporting & Insights:

  • Own and manage regular media performance reporting.
  • Analyze marketing and media performance data to identify trends and insights.
  • Develop dashboards and visualizations using Tableau, Power BI, or Google Looker Studio.

Strategic & Analytical Methodologies:

  • Apply analytical frameworks and attribution methodologies.
  • Support the design and interpretation of A/B tests.
  • Contribute to modeling and predictive analysis projects.

Data Vision, AI & Process Improvement:

  • Collaborate to develop and refine the agency’s reporting and analytics roadmap.
  • Integrate or leverage AI and automation to improve reporting speed.
  • Enhance data flows, reporting templates, and processes.

Underscore Marketing

Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, they've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results, where your ideas matter, your growth is supported.

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