Paid Media Manager

Paid Acquisition Strategy & Business Performance:

• Develop and execute paid acquisition strategies that drive revenue growth and long-term business objectives across four brands.
• Lead turnaround and continuous optimization of paid media programs to improve efficiency and scalability.
• Make strategic investment decisions across brands, campaigns, audiences, and channels to maximize incremental revenue.

Search Engine Marketing Leadership:

• Own Google Ads strategy and performance, leading campaign architecture and optimization across Search, Performance Max, and other types.
• Diagnose performance issues using platform data and competitive insights, translating analysis into measurable results.
• Develop search strategies that balance brand protection, customer acquisition, and profitability.

Cross-Channel Performance Optimization:

• Develop integrated, full-funnel acquisition strategies across Google Ads, Microsoft Ads, Meta, and YouTube.
• Optimize performance across paid search, paid social, SEO, CRO, lifecycle marketing, and direct traffic.
• Continuously evaluate channel and campaign performance, shifting investment toward highest-impact opportunities.

Executive Reporting & Strategic Partnership:

• Develop executive reporting that translates paid media performance into clear business insights and actions.
• Partner cross-functionally with product marketing, SEO, CRO, analytics, and finance to improve acquisition performance.
• Leverage AI-enabled tools to accelerate analysis and workflow efficiency while applying sound judgment.