Fractional Performance Marketing Manager

Responsibilities:

• Design, launch, and manage paid media campaigns across Google, Microsoft, Reddit, and LinkedIn.
• Own the full performance marketing stack: campaign setup, audience targeting, bid strategy, creative testing, and landing page alignment.
• Analyze campaign performance daily, identify opportunities and inefficiencies, and continuously optimize for Revenue, ROAS, CPA, and pipeline contribution.

Required Skills:

• 5+ years of hands-on performance marketing experience with direct ownership of paid search (Google Ads/SEM) and paid social (Meta, LinkedIn) campaigns.
• Experience managing multi-channel paid budgets with accountability for ROAS, CPA, or pipeline contribution.
• Comfortable pulling and interpreting data and translating it into clear budget and creative recommendations.

Preferred Skills:

• Familiarity with B2B or ABM-style paid campaigns targeting financial advisors, family offices, or institutional audiences.
• Working knowledge of data analysis tools like Omni, Looker, PostHog, Tableau, etc.
• Experience in fintech, financial services, or a regulated industry, or marketing to an affluent/professional audience.