Senior Manager, Lifecycle Marketing

Lifecycle Marketing Strategy & Client Communications:

• Managing lifecycle marketing programs across a portfolio of mid-market and enterprise clients.
• Supporting the development and execution of customer journey strategies focused on acquisition, engagement, retention, and reactivation.
• Serving as a strategic partner to client stakeholders by providing recommendations informed by performance data and lifecycle best practices.

CRM & Omnichannel Marketing:

• Designing and optimizing lifecycle programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels.
• Building scalable segmentation, personalization, and automation strategies.
• Building and optimizing automated lifecycle campaigns, including welcome, nurture, cart abandonment, post-purchase, win-back programs, and more.

Testing, Optimization & Analytics:

• Developing and executing testing plans across messaging, creative, audience segments, and campaign cadence.
• Monitoring campaign performance and identifying optimization opportunities.
• Creating recurring reports and presenting key insights and recommendations to clients.

Martech & CRM Expertise:

• Working hands-on in ESP platforms such as Klaviyo, Attentive, Hubspot, SFMC, or others.
• Partnering with analytics, engineering, paid media, and data teams to improve audience targeting, journey orchestration, and measurement.