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Key Responsibilities:
- Manage the full lifecycle of acquisition and retention campaigns, from strategy through post-send analysis.
- Own and maintain the customer journey map, ensuring it reflects current strategy and live flows.
- Design and execute robust A/B testing programs on always-on triggered campaigns.
Requirements:
- Bachelor's degree or equivalent with 5+ years in lifecycle or email marketing.
- Hands-on proficiency with marketing automation platforms like Braze, Iterable, or Marketo.
- Solid HTML and CSS knowledge with experience in campaign management and data analysis.
Benefits:
- Flexible hours with meetings in EST.
- Work wherever you choose.
- Fun, casual work environment with employee engagement activities and virtual gatherings.
Willow
Willow is a telehealth company specializing in personalized, responsible cosmetic weight loss care, combining medical expertise with a patient-centered approach. They are a diverse, global team with a fun and casual work environment.