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Global

  • Manage lifecycle campaigns from strategy to analysis, including segmentation, flow design, and reporting.
  • Own the customer journey map and design A/B testing programs for engagement and revenue optimization.
  • Collaborate across marketing teams, communicate results to stakeholders, and ensure flawless campaign execution.

Lifecycle Marketing Email Marketing Braze HTML CSS

20 jobs similar to Lifecycle CRM Manager (Braze)

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US

  • Design and execute data-driven lifecycle marketing programs across email, push, in-app, and SMS to improve customer acquisition, reactivation, and engagement.
  • Own campaign execution including audience segmentation, personalization, A/B testing, and quality assurance while collaborating with creative, analytics, and product teams.
  • Leverage marketing automation platforms like Braze and analytical skills to optimize customer journeys and drive measurable business impact.

Our partner is a financial technology company dedicated to improving financial wellness. They are a remote-first team that values innovation, ownership, and continuous improvement.

US 16w maternity 16w paternity

  • Architect and own the full consumer lifecycle roadmap from pre-purchase to post-purchase and clinical journeys.
  • Lead lifecycle go-to-market for new program launches, owning the full communications plan.
  • Build and operate automated flows in Braze across email, SMS, push, and in-app channels.

Maven Clinic is the world's largest virtual clinic for women and families, making healthcare work for all. They partner with over 2,300 employers and health plans, have raised over $425 million, and are recognized as a TIME100 Most Influential Company and Fortune Best Place to Work.

$115,000–$162,000/yr
US Unlimited PTO

  • Own lifecycle marketing across all customer touchpoints.
  • Design personalized journeys and manage end-to-end campaigns.
  • Run A/B tests and collaborate with cross-functional teams.

The partner company builds innovative digital products used by millions worldwide, focusing on customer engagement strategies. It is a fast-paced, remote-first team that values innovation, ownership, and continuous learning.

US

  • Own the execution and optimization of lifecycle marketing programs across email and other channels.
  • Build audience segments based on behavior, lifecycle stage, and engagement to deliver targeted campaigns.
  • Analyze campaign performance and run A/B tests to improve messaging, segmentation, and conversion.

Runway builds AI to simulate the world through merging art and science. The team consists of creative, open-minded, caring, and ambitious people determined to change the world.

$85,000–$105,000/yr
Canada

  • Own the execution and optimization of automated customer journeys across email, in-product, and push channels.
  • Leverage Braze, Segment, and Amplitude to build targeted audiences and trigger personalized journeys.
  • Drive experimentation through A/B testing and measure campaign performance to optimize lifecycle KPIs.

Wave helps small businesses thrive with financial software. They foster a creative and collaborative culture, with a focus on learning and boldness.

$95,608–$112,480/yr
Canada

  • Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared view of the customer journey.
  • Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including goal-setting and career growth.
  • Own the email channel strategy in Iterable, including segmentation, personalization, and testing roadmap.

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. With over 25 years of experience, the company is trusted by millions and fosters a culture of curiosity, inclusion, and hybrid work.

US

  • Own the end-to-end strategy, execution, and performance of email and SMS marketing programs.
  • Build and optimize automated flows (welcome, abandoned cart, post-purchase, win-back, etc.).
  • Plan and execute the promotional calendar across email and SMS in partnership with teams.

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member.

US

  • Own and deploy Braze segments and campaigns, ensuring targeting accuracy, error-free execution, and KPI reporting.
  • Support data functionality in Braze, collaborating with teams to maintain clean, formatted data.
  • Monitor Braze campaign performance, tracking metrics like click-through and conversion rates.

Headspace provides lifelong mental health support through evidence-based content, clinical care, and innovative technology, helping millions of members globally. They emphasize a collaborative, inclusive culture with values like Make the Mission Matter and Own the Outcome, focusing on team-driven impact.

Canada

  • Develop and manage cross-channel lifecycle programs across email and in-app messaging to drive activation, retention, and engagement.
  • Build automated journeys and optimize performance through A/B testing, segmentation, and behavioral triggers.
  • Collaborate with Marketing, RevOps, and Product Marketing to ensure coordinated customer experiences and scalable automation.

OpenTable, part of Booking Holdings, helps restaurants thrive with technology for team, guests, and bottom line, while enabling diners to book restaurants globally. With millions of diners, 60,000+ restaurant partners, and over 25 years of experience, they foster a culture of hospitality.

$115,000–$125,000/yr
US

  • Design and optimize lifecycle marketing strategies to shape the customer journey from acquisition to conversion.
  • Leverage AI-powered personalization and data analytics to drive engagement and maximize customer value.
  • Collaborate cross-functionally to ensure seamless customer experiences across digital, brand, and product teams.

$90,000–$115,000/yr
US Unlimited PTO

  • Own and optimize the CRM and retention program for our e-commerce business, building sophisticated automations and personalized communications.
  • Partner cross-functionally with Product, Brand, Growth, Finance, Legal, and Data teams to drive customer acquisition, onboarding, retention, and cross-sell strategies.
  • Identify trends and growth opportunities within a CRM database of over 6 million customers, translating insights into scalable lifecycle strategies.

Health-E Commerce is a consumer health and wellness advocate and online retailer headquartered in New York, NY, since 2010. It is an HIG Capital portfolio company with four brands and leverages a strong investment backing.

$125,000–$135,000/yr
Global

  • Own segmentation strategy and audience builds for email, MMS, push, and lifecycle campaigns.
  • Deploy and QA CRM communications ensuring accuracy, compliance, and optimal performance.
  • Support loyalty program relaunch and optimize lifecycle journeys for customer growth.

TerrAscend is a cannabis company operating in the US and Canada. They focus on customer engagement and retention through marketing programs, with a size and culture that values cross-functional collaboration.

US

  • Lead retention marketing strategies across email, SMS, and direct mail for both Kindred Bravely and Storq.
  • Utilize advanced data analytics from Klaviyo, Shopify, and Lifetimely to improve customer engagement and lifetime value.
  • Manage a team including an Email Marketing Specialist and refine customer journey maps.

Kindred Bravely designs maternity, postpartum, breastfeeding, and baby essentials, trusted by millions of moms since 2015. In January 2026, it acquired Storq, and together they support parents through early parenthood with a fully remote team.

Latin America

  • Lead the execution of CRM campaigns across email, SMS, push, content cards, WhatsApp, and more using Braze.
  • Configure and customize Braze to implement strategies, build targeted campaigns, and optimize customer journeys.
  • Collaborate with clients, strategists, and project managers to ensure alignment between strategy and flawless execution.

Massive Rocket is a rapidly scaling Braze and Snowflake agency that builds human experiences at scale using web, mobile, cloud, data, and AI technologies. With a culture of ownership, collaboration, and growth, the company is gearing up to hit $100M in revenue and values entrepreneurial team members who drive collective success.

US

  • Own content catalog management and template assembly in Braze.
  • Build and implement AI-assisted QA workflows to validate emails before launch.
  • Support Braze campaigns by managing content setup, dynamic logic, and final QA.

Imprint helps the world's best brands grow the lifetime value of their customers through co-branded credit cards. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, they are building a world-class team to redefine how people pay.

US

  • Build and manage automated email flows and lifecycle programmes across multiple client accounts.
  • Own segmentation strategy, maintain healthy subscriber lists, and develop campaign calendars aligned with client goals.
  • Monitor deliverability, run A/B tests, and track email performance to drive conversions and revenue.

Byte&Kite is a digital marketing agency that helps clients across various industries grow through effective digital marketing and customer engagement. They are an equal opportunity employer with a small-to-medium-sized team, focusing on remote collaboration across US time zones.

$130,000–$160,000/yr
Global

  • Owns end-to-end personalization across email, SMS, and direct mail for subscription lifecycle.
  • Shifts manual campaigns to an always-on, AI-driven testing system to optimize performance.
  • Leads an offshore production team to build and automate flows like welcome, post-purchase, and winback.

Grüns is a nutrition company that provides convenient, comprehensive nutrition through gummies made from 60 whole-food ingredients. The company operates as a fully remote, high-trust team with biannual off-sites, focusing on high standards, ownership, and urgent impact.

Global

  • Develop and execute customer marketing programs that drive onboarding, adoption, retention, and expansion.
  • Build and optimize automated customer journeys across digital channels to increase feature adoption and customer value.
  • Lead a team of two marketers and collaborate cross-functionally to deliver integrated customer programs.

Absorb Software is a remote-first company providing a cloud-based learning management system (LMS) for organizations worldwide. They foster a culture of genuine care, continual learning, and diversity, with a focus on employee growth and inclusion.

$167,000–$190,000/yr
US Unlimited PTO 16w maternity 16w paternity

  • Own lifecycle marketing strategy and execution across email, SMS, and other channels to drive retention and subscriber growth.
  • Partner with data, product, creative, and CX teams to design and implement a rigorous test-and-learn agenda focused on key retention metrics.
  • Act as the go-to subject matter expert on lifecycle programs, ensuring every touchpoint from onboarding to loyalty is optimized and on-brand.

Bobbie is a US-based manufacturer of European-style organic infant formula, committed to clean ingredients and feeding confidence. The company advocates for paid federal parental leave and formula equity, fostering an activist culture of inclusion and bold action.

$196,000–$245,000/yr
US

  • Lead lifecycle strategy for Airbnb's membership and incentive programs across email and push.
  • Partner with cross-functional teams to build personalized guest journeys using data and experimentation.
  • Drive continuous improvement through segmentation, automation, and performance analysis.

Airbnb is a global marketplace for unique stays and experiences, connecting hosts and guests worldwide. With over 5 million hosts and 2 billion guest arrivals, the company fosters a culture of authentic connection and belonging.