Source Job

$85,000–$105,000/yr
Canada

  • Own the execution and optimization of automated customer journeys across email, in-product, and push channels.
  • Leverage Braze, Segment, and Amplitude to build targeted audiences and trigger personalized journeys.
  • Drive experimentation through A/B testing and measure campaign performance to optimize lifecycle KPIs.

Marketing Automation Braze Amplitude HTML/CSS

20 jobs similar to Senior Marketing Automation Specialist

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US

  • Design and execute data-driven lifecycle marketing programs across email, push, in-app, and SMS to improve customer acquisition, reactivation, and engagement.
  • Own campaign execution including audience segmentation, personalization, A/B testing, and quality assurance while collaborating with creative, analytics, and product teams.
  • Leverage marketing automation platforms like Braze and analytical skills to optimize customer journeys and drive measurable business impact.

Our partner is a financial technology company dedicated to improving financial wellness. They are a remote-first team that values innovation, ownership, and continuous improvement.

Canada

  • Develop and manage cross-channel lifecycle programs across email and in-app messaging to drive activation, retention, and engagement.
  • Build automated journeys and optimize performance through A/B testing, segmentation, and behavioral triggers.
  • Collaborate with Marketing, RevOps, and Product Marketing to ensure coordinated customer experiences and scalable automation.

OpenTable, part of Booking Holdings, helps restaurants thrive with technology for team, guests, and bottom line, while enabling diners to book restaurants globally. With millions of diners, 60,000+ restaurant partners, and over 25 years of experience, they foster a culture of hospitality.

Canada

  • Own lifecycle marketing initiatives that drive activation, engagement, retention, and growth across the Labs experience.
  • Design and execute growth experiments across lifecycle channels, continuously improving conversion, engagement, and customer outcomes.
  • Partner closely with Product and cross-functional teams to develop messaging, positioning, and go-to-market strategies for new features and launches.

Fullscript is a health technology company that provides a platform for practitioners to access clinical insights, lab interpretations, and patient analytics. With over 125,000 practitioners and 10 million patients, the company focuses on making care smarter and more human through collaborative teamwork.

US

  • Own end-to-end execution of global campaigns across email, paid search, webinars, events, and ABM.
  • Execute the end-to-end email development pipeline (build, QA, deploy, localize) through the Marketing Automation Platform.
  • Build and maintain campaign infrastructure, including workflows, templates, and processes to enable scale and consistency.

Yext is an enterprise agentic marketing platform that provides visibility intelligence for brands across AI and traditional search. The company has thousands of customers in various industries and fosters a results-driven, engaging culture.

US 16w maternity 16w paternity

  • Architect and own the full consumer lifecycle roadmap from pre-purchase to post-purchase and clinical journeys.
  • Lead lifecycle go-to-market for new program launches, owning the full communications plan.
  • Build and operate automated flows in Braze across email, SMS, push, and in-app channels.

Maven Clinic is the world's largest virtual clinic for women and families, making healthcare work for all. They partner with over 2,300 employers and health plans, have raised over $425 million, and are recognized as a TIME100 Most Influential Company and Fortune Best Place to Work.

US 4w PTO

  • Own the email marketing program end-to-end, including campaign strategy, segmentation, automation, and performance reporting.
  • Lead the CDP audience segment buildout and collaborate with data teams to manage data infrastructure and AI automation.
  • Drive omni-channel strategy, align direct mail with digital campaigns, and manage reporting dashboards connecting marketing to revenue.

Continued is a leader in EdTech, empowering professionals and enhancing careers through innovative learning solutions. The company is 100% virtual, fast-paced, and maintains a tight-knit culture, earning recognition as a great workplace and ranking in Fortune's Best Workplaces lists.

US

  • Own and deploy Braze segments and campaigns, ensuring targeting accuracy, error-free execution, and KPI reporting.
  • Support data functionality in Braze, collaborating with teams to maintain clean, formatted data.
  • Monitor Braze campaign performance, tracking metrics like click-through and conversion rates.

Headspace provides lifelong mental health support through evidence-based content, clinical care, and innovative technology, helping millions of members globally. They emphasize a collaborative, inclusive culture with values like Make the Mission Matter and Own the Outcome, focusing on team-driven impact.

Latin America

  • Lead the execution of CRM campaigns across email, SMS, push, content cards, WhatsApp, and more using Braze.
  • Configure and customize Braze to implement strategies, build targeted campaigns, and optimize customer journeys.
  • Collaborate with clients, strategists, and project managers to ensure alignment between strategy and flawless execution.

Massive Rocket is a rapidly scaling Braze and Snowflake agency that builds human experiences at scale using web, mobile, cloud, data, and AI technologies. With a culture of ownership, collaboration, and growth, the company is gearing up to hit $100M in revenue and values entrepreneurial team members who drive collective success.

US

  • Own the execution and optimization of lifecycle marketing programs across email and other channels.
  • Build audience segments based on behavior, lifecycle stage, and engagement to deliver targeted campaigns.
  • Analyze campaign performance and run A/B tests to improve messaging, segmentation, and conversion.

Runway builds AI to simulate the world through merging art and science. The team consists of creative, open-minded, caring, and ambitious people determined to change the world.

$196,000–$245,000/yr
US

  • Lead lifecycle strategy for Airbnb's membership and incentive programs across email and push.
  • Partner with cross-functional teams to build personalized guest journeys using data and experimentation.
  • Drive continuous improvement through segmentation, automation, and performance analysis.

Airbnb is a global marketplace for unique stays and experiences, connecting hosts and guests worldwide. With over 5 million hosts and 2 billion guest arrivals, the company fosters a culture of authentic connection and belonging.

Europe US

  • Own integrated campaign strategy and execution from brief to post-campaign reporting, ensuring alignment with pipeline goals.
  • Act as the connective tissue across Product Marketing, Sales, and other teams to orchestrate cross-functional campaigns.
  • Track engagement, pipeline attribution, and revenue impact, running a test-and-learn process to continuously improve.

n8n is an open workflow orchestration platform for AI, enabling technical teams to automate with code and no-code. The company has over 260 employees across Europe and the US, with a culture of building and community.

Canada 5w PTO

  • Support development and optimization of workflows across GTM tools for partner acquisition and end-user engagement.
  • Assist in integrating GTM tools with CRM and external data sources to ensure data accuracy.
  • Collaborate with cross-functional teams on automation initiatives and track performance via dashboards.

The partner company operates a B2B2C platform connecting business partners with end users through automated workflows. It is a growing, fully remote organization with a focus on continuous learning and AI-forward tools.

US

  • Own content catalog management and template assembly in Braze.
  • Build and implement AI-assisted QA workflows to validate emails before launch.
  • Support Braze campaigns by managing content setup, dynamic logic, and final QA.

Imprint helps the world's best brands grow the lifetime value of their customers through co-branded credit cards. Backed by Kleiner Perkins, Thrive Capital, Ribbit, and Khosla Ventures, they are building a world-class team to redefine how people pay.

Mexico

  • Serve as the primary architect and administrator for Salesforce Marketing Cloud, managing automation studio workflows and Journey Builder sequences.
  • Own the end-to-end lead management process, including lead scoring models, status mapping, and automated routing to the Sales team.
  • Partner with cross-functional teams to align technical workflows with broader business objectives and product launches.

Weave is a B2B SaaS company providing software solutions for healthcare providers. The company fosters a collaborative, fast-paced environment with a focus on pipeline growth and executive visibility.

India

  • Mine CRM, product usage, and intent data to identify new segments and expansion opportunities, then build and maintain prospecting lists for SDR and paid media campaigns.
  • Connect marketing activity to pipeline by building attribution frameworks, automating multi-channel workflows, and analyzing campaign performance to prove ROI.
  • Partner with Customer Marketing and Account Management to develop cross-sell and upsell playbooks, retention campaigns, and prioritized account lists using product usage and behavioral data.

Ocrolus provides an AI workflow and analytics platform that helps lenders automate borrower evaluation and make faster, more accurate lending decisions. As a remote-first company with over 400 customers and processing nearly one million credit applications monthly, the culture is built on empathy, curiosity, humility, and ownership.

US

  • Own the end-to-end strategy, execution, and performance of email and SMS marketing programs.
  • Build and optimize automated flows (welcome, abandoned cart, post-purchase, win-back, etc.).
  • Plan and execute the promotional calendar across email and SMS in partnership with teams.

LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member.

$110,000–$115,000/yr
US Unlimited PTO

  • Lead full-funnel campaigns that improve conversion, accelerate sales velocity, and increase platform adoption.
  • Drive targeted campaigns improving pipeline performance, customer value, and engagement.
  • Own campaign execution, nurture strategy, and performance reporting within HubSpot.

Second Nature builds the first Resident Experience Platform that makes resident onboarding, services, and ancillary revenue effortless for property managers. The company has 300+ employees and a diverse, inclusive, supportive, and growth-focused culture.

US Unlimited PTO

  • Design and launch digital Customer Success programs across the employer lifecycle, including automated onboarding, activation, and renewal campaigns.
  • Build customer health scoring models and dashboards to track engagement, adoption, and program ROI for a B2B2C model.
  • Own customer inquiries and escalations for tech-touch accounts, establishing triage paths and feeding insights back into program improvements.

Tapcheck is a digital platform offering on-demand pay access to earned wages, helping employees relieve financial stress without high-interest loans. The team is passionate about improving financial wellness and values humility, grit, and continuous improvement in a collaborative environment.

US

  • Lead end-to-end experimentation roadmap, including A/B and multivariate testing across digital customer journeys.
  • Analyze acquisition performance using web, app, and media analytics to identify growth opportunities.
  • Collaborate with MarTech and Engineering teams to implement tracking, dashboards, and scalable processes.

Jobgether is a job platform that uses AI-powered matching to connect candidates with hiring companies. It partners with organizations to manage applications and streamline the recruitment process.

$89,000–$111,000/yr
US

  • Develop and execute end-to-end digital marketing campaigns, including email builds, audience segmentation, and testing.
  • Administer marketing automation stack and integrate additional systems.
  • Track campaign KPIs and support lead lifecycle processes for ongoing optimization.

Motive empowers people who run physical operations with tools to make their work safer, more productive, and more profitable. With nearly 100,000 customers, the company values diversity and inclusion.