Integrated Campaign Manager

Campaign Strategy & Execution:

• Own integrated campaign strategy from brief to post-campaign reporting, ensuring alignment with pipeline goals.
• Build and maintain campaign plans covering timelines, budgets, and deliverables, and keep stakeholders accountable.

Cross-Functional Orchestration:

• Act as the connective tissue across Product Marketing, Sales, and other teams to coordinate efforts.
• Brief and coordinate each channel so messaging, audiences, and timelines support a consistent campaign goal.

Channel Activation:

• Partner with Paid Media, Lifecycle, and Web teams to optimize channel selection, targeting, and asset creation.
• Develop nurture sequences and campaign-specific communications with Lifecycle and Email teams.

Performance & Optimization:

• Track engagement, pipeline attribution, and revenue impact, and report on what worked.
• Run a test-and-learn process to continuously improve campaign performance.