Director, Global Campaigns

Strategy & Planning:

• Develop global demand generation strategy and annual roadmaps tied to new logo pipeline and revenue goals.
• Set and track pipeline targets by region, own forecasting, budgeting, and resource allocation.
• Build prioritization framework balancing ABM, industry campaigns, lifecycle marketing, and scalable demand gen.

Campaign Programs:

• Lead integrated multi-channel campaigns across email, webinars, events, content syndication, and ABM in NAM and EMEA.
• Build quarterly campaign calendars with clear goals, channels, owners, and success metrics.
• Adapt global strategies for EMEA market nuances including regional buyer behavior and compliance.

Data Reporting & Optimization:

• Define success metrics tied to new logo pipeline and deal acceleration; drive team accountability.
• Deliver clear reporting and insights to leadership, including QBRs, using quantitative and qualitative data.
• Build a culture of testing and experimentation, treating every campaign as a source of insight.

Team Leadership:

• Manage, mentor, and develop a team across NAM and EMEA campaigns and ABM functions.
• Build a high-performing, AI-enabled organization by coaching and embedding AI into workflows.
• Own team performance, maintain brand standards, and lead organizational change initiatives.