Marketing Campaign Manager

Campaign Strategy and Execution:

• Own the end-to-end development and execution of integrated marketing campaigns.
• Collaborate cross-functionally to ensure campaigns align with business objectives and audience needs.
• Translate product positioning and messaging into compelling campaign narratives.

Email Marketing Leadership:

• Lead strategy and execution for outbound email campaigns, including nurture programs, newsletters, and product updates.
• Develop segmentation strategies and optimize email performance through A/B testing and analytics.
• Ensure compliance with email regulations (e.g., CAN-SPAM, GDPR).

Performance Management and Optimization:

• Analyze campaign performance and provide actionable insights to improve pipeline generation and influence.
• Regularly audit lead scoring and content effectiveness.
• Partner with RevOps to refine attribution and reporting processes.

Cross-Functional Collaboration and Marketing Technology:

• Act as a key partner to Product Marketing, Content, and Sales teams for consistent messaging.
• Stay current with marketing tech trends and partner with Marketing Ops to ensure accurate tracking in HubSpot, Salesforce, and Gong.
• Contribute to process documentation and improvements.