Marketing Operations Manager

Ownership and Impact:

• Build and maintain end-to-end analytics and attribution, including UTM tracking systems, QR code generation, and B2B attribution platforms.
• Define how GC AI measures marketing's contribution to pipeline and revenue.
• Drive program management across marketing, scoping projects and setting timelines.

Tech Stack and Systems:

• Own the marketing tech stack (HubSpot, product analytics, attribution, experimentation) and partner with RevOps on shared data architecture.
• Build internal tools (Slack-based UTM generators, referral trackers, QR utilities) to scale team efficiency.
• Lead web and landing page strategy, optimizing conversion paths across CTAs and interactive site features.

Team and Agency Management:

• Manage paid media agencies, creative contractors, and web development partners end to end.
• Hold partners accountable to performance standards and oversee ad creative production across Google, LinkedIn, and META.
• Execute account-based marketing and pipeline strategy in coordination with sales and RevOps.

Email and Campaign Operations:

• Own email marketing: campaign calendar, flow architecture, audience segmentation, and quality control.
• Build multi-tier onboarding flows, re-engagement campaigns, and new template testing programs.
• Coordinate with sales, RevOps, and engineering to align email efforts with broader GTM initiatives.